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Technology should be transforming the shared living sector, with AI presenting both opportunities and challenges for marketing professionals across PBSA and BTR. We explore how artificial intelligence will reshape property operations while emphasizing the human skills needed to thrive in this changing landscape. But without the right training in place, we could all end up lost.

• Class Foundation Marketing Hub brings together marketing professionals from across Europe
• AI represents a fundamental shift comparable to the invention of the internet
• Gap exists between marketing teams' AI understanding and executive leadership buy-in
• Training in property typically focuses on compliance rather than skills development
• PBSA uses "sales" terminology while BTR uses "leasing" despite describing the same function
• PRS seeing significant attrition with 290,000 rental homes leaving the sector since 2021
• BTR predicted to eventually provide 30% of private rental homes but faces supply challenges
• UK needs 30,000-50,000 new later living homes annually but only builds around 7,000

Send your questions for the final episode of the season to hello@housepodcast.com

Thank you to our season four sponsors:
MyStudentHalls - Find your ideal student accommodation across the UK.
Utopi - The smart building platform helping real estate owners protect the value of their assets.
Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.

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The Housed Podcast team examines sustainability in shared living by comparing Glastonbury Festival's impressive renewable energy achievements with the current state of PBSA and BTR sectors, questioning why purpose-built accommodation struggles with basic green initiatives.

• Many PBSA and BTR operators pay lip service to sustainability without implementing meaningful changes
• Inclusive versus non-inclusive rent models create tension between convenience and sustainability goals
• Dr. Yolanda Barnes suggests there may soon be a surplus of second-hand homes in the UK
• London's affordable student accommodation policy channels affordable rooms through university nomination agreements
• Developers claim affordable student accommodation is impossible to build with current return expectations
• The team challenges whether traditional development models are preventing truly affordable and sustainable options
• Industry professionals facing redundancy are encouraged to reach out to the podcast hosts for support

Send your questions for the final episode of the season to hello@housepodcast.com


Thank you to our season four sponsors:
MyStudentHalls - Find your ideal student accommodation across the UK.
Utopi - The smart building platform helping real estate owners protect the value of their assets.
Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.

Send us a text

Sarah, Dan and Deenie are back for episode 65, this week's episode covers:

How UAE student restrictions are sending shockwaves through the UK university system. Several institutions falling outside the global top 200 rankings—including UCLan, City University, and Heriot-Watt—now face losing hundreds of international students who provide essential income. With 61% of UK universities falling in rankings this year, the panel explores what this means for PBSA operators and whether other countries might follow the UAE's lead, potentially creating a dangerous two-tier system in higher education.

The conversation shifts to the Building Safety Regulator inquiry launched by the House of Lords Committee, accepting evidence until August 31st. The panel highlights concerns about transparency, consistency, and the far-reaching impact of regulatory delays on the entire construction supply chain. As one panelist notes, "It's impacting the whole supply chain of the supply chain of the construction industry."

We also question whether stamp duty exemptions for empty nesters would meaningfully address housing market stagnation. The discussion reveals a more complex picture where downsizers seek appropriate housing options that maintain their quality of life—particularly access to gardens that keep them "young and active"—rather than simply reduced tax burdens. This illuminates a significant gap in the market for thoughtfully designed later living options that truly meet seniors' needs.

The podcast features an exclusive update on the Renters' Rights Bill from Holly Jordan-Wright of Howard Kennedy, who clarifies that while fixed-term tenancies will indeed be abolished without exception, PBSA will transition to common law tenancies outside much of the bill's remit—provided operators sign up to the national code for landlords. Implementation is now expected in late 2025 or 2026, giving operators more time to prepare.

Whether you're a PBSA operator concerned about international student numbers, a BTR developer questioning the definition of co-living, or a later living provider seeking to understand what downsizers truly want, this episode provides essential insights for navigating the ever-evolving shared living landscape.

Thank you to our season four sponsors:
MyStudentHalls - Find your ideal student accommodation across the UK.
Utopi - The smart building platform helping real estate owners protect the value of their assets.
Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.