• How Can You Create Marketing That Sticks? (with James I. Bond)

  • 2024/09/12
  • 再生時間： 29 分
  • ポッドキャスト

How Can You Create Marketing That Sticks? (with James I. Bond)

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  • Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares:

    • Why some ads make you flinch
    • How a clever name can turn a copycat product into a goldmine
    • Why men might want to buy a "Lawnmower" for their bathroom
    • How fire helped a company boost its business
    • Why rhyming, honesty and being blunt are good messaging strategies

    These concepts and more stick to our brains because they connect to it where decisions really happen.

    James' website - YesBrainGlue.com

    James' book - Brain Glue on Amazon

    James on LinkedIn - James I. Bond
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あらすじ・解説

Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares:

  • Why some ads make you flinch
  • How a clever name can turn a copycat product into a goldmine
  • Why men might want to buy a "Lawnmower" for their bathroom
  • How fire helped a company boost its business
  • Why rhyming, honesty and being blunt are good messaging strategies

These concepts and more stick to our brains because they connect to it where decisions really happen.

James' website - YesBrainGlue.com

James' book - Brain Glue on Amazon

James on LinkedIn - James I. Bond
リーダーシップ マーケティング 経済学
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