• How DoorDash built a $40 billion business in 10 years with Kofi Amoo Gottfried, CMO

  • 2024/07/31
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How DoorDash built a $40 billion business in 10 years with Kofi Amoo Gottfried, CMO

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  • Kofi Amoo-Gottfried is the CMO of DoorDash, the premier local commerce platform valued at over $40 billion and dominates over 65% of the market for restaurant delivery. In his role as CMO, he is responsible for driving growth and engagement across all three sides of the marketplace. Prior to DoorDash, Kofi was VP of Brand & Consumer Marketing at Facebook, having previously served as the company’s Head of Consumer Marketing for internet.org.


    Timestamps

    00:00 - Intro
    01:03 - What it’s like judging a Cannes lion
    02:34 - DoorDash Valentines Day Campaign
    04:54 - Kofi’s background
    08:56 - Starting an agency in Africa for Publicis
    13:41 - From agency to brand side
    15:13 - Kofi’s role at Facebook/Meta
    18:11 - From Facebook to DoorDash
    20:23 - DoorDash backstory
    28:10 - Navigating through COVID at DoorDash
    33:24 - How DoorDash prepared to IPO
    37:23 - How successful have DoorDash been post IPO?
    39:12 - How DoorDash stay on top of innovation
    44:41 - DoorDash’s Sesame Street Super Bowl ad
    48:40 - DoorDash’s most recent Super Bowl campaign
    54:00 - In house vs external agencies
    55:51 - The culture at DoorDash
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あらすじ・解説

Kofi Amoo-Gottfried is the CMO of DoorDash, the premier local commerce platform valued at over $40 billion and dominates over 65% of the market for restaurant delivery. In his role as CMO, he is responsible for driving growth and engagement across all three sides of the marketplace. Prior to DoorDash, Kofi was VP of Brand & Consumer Marketing at Facebook, having previously served as the company’s Head of Consumer Marketing for internet.org.


Timestamps

00:00 - Intro
01:03 - What it’s like judging a Cannes lion
02:34 - DoorDash Valentines Day Campaign
04:54 - Kofi’s background
08:56 - Starting an agency in Africa for Publicis
13:41 - From agency to brand side
15:13 - Kofi’s role at Facebook/Meta
18:11 - From Facebook to DoorDash
20:23 - DoorDash backstory
28:10 - Navigating through COVID at DoorDash
33:24 - How DoorDash prepared to IPO
37:23 - How successful have DoorDash been post IPO?
39:12 - How DoorDash stay on top of innovation
44:41 - DoorDash’s Sesame Street Super Bowl ad
48:40 - DoorDash’s most recent Super Bowl campaign
54:00 - In house vs external agencies
55:51 - The culture at DoorDash
リーダーシップ マーケティング 経済学
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