If you’re a parent, you’re probably familiar with something that’s been recently reintroduced into my life. It’s 2 am, and my 7-month-old son wakes up and is in need of a new diaper and bottle. So I get up and head into his room. I’m half asleep, I need to undo his PJs, change the diaper, and redo the PJs. And there is one type of PJ's that are head and shoulders above the rest: the reverse zip PJs. So good in fact, that I’m certain they were designed by parents that had the same exact experience I’ve shared.

Link: What Baby Clothes Can Teach You About Understanding Your Customers

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A few weeks ago Jay Clouse wrote about Experimentality on his blog. This is a concept I love because experimenting is the only way to know if what you're doing works as best as it can.

I've been experimenting a lot with my podcast, content, and automation. I like writing about what I'm trying for my members...I think it's a big benefit of the membership.

I thought I'd give you a little peek into two experiments I'm running now.

Link: Committing to Long Form Content, Plus Little Experiments I'm Trying

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Earlier this month I made two decisions about the newsletter that you may have noticed:

1. I got rid of the “Quick Hits” section (which was mostly my own content) in favor of a 300-500 word section on some top-of-mind topic.
2. I added a monthly digest of all the content I put out during the month, sent on the last weekday of the month.

The two are related. I still want a way to let my newsletter subscribers know about the content I’ve put out, in case they missed it. But it also serves 2 other purposes:

1. It allows me to promote the month’s podcast episodes one more time.
2. The sponsors get one more mention in the newsletter each month.

After putting it together manually, I knew there had to be a better way, so I built version one of a Monthly Digest Engine, designed to aggregate and format all of my links, which I can then add to ConvertKit.

Here’s how I built it.

Sign up at https://howibuilt.it/subscribe

Link: Building a Monthly Digest Engine

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