
How I Built The MiSmile Network with Dr Sandeep Kumar
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What does it take to build a dental empire in today's competitive landscape? Sandeep Kumar reveals the strategic pivots that transformed his career from a single practitioner to the architect behind a network of 150 dental practices spanning multiple countries.
Qualified as a dentist in India, Kumar's journey began with working as a dental nurse in the UK before requalifying in 2000. Within just three years, he purchased his first practice and dramatically expanded it from one surgery to six. But the real transformation came when he made the courageous decision to step away from clinical dentistry entirely in 2017—a move many dentists fear would collapse their income.
"When you're starting out, there's no such thing called work-life balance," Kumar explains. "You just have to put your hours in and work your ass off. Nobody's going to teach you." This raw honesty about the entrepreneurial journey sets the tone for a conversation filled with practical wisdom rather than sugar-coated theory.
The episode explores the evolution of dental marketing from Yellow Pages to digital strategies, the crucial shift from owner-operator to owner-only business models, and the birth of the MySmile Network—now 150 practices strong and expanding internationally. Kumar shares how finding time to analyze patient data led to the insight that transformed his business: customers were specifically asking for Invisalign by name, revealing an opportunity to build practices entirely around this treatment modality.
For dentists contemplating business growth in 2025, Kumar offers three practical cornerstones: surround yourself with exceptional people, embrace technology to enhance patient understanding, and build your personal profile as patients increasingly research providers before making appointments. His philosophy of "who not how"—finding the right people rather than trying to do everything yourself—emerges as perhaps the most valuable lesson for scaling dental businesses beyond the limitations of your clinical hours.
Whether you're an associate dreaming of practice ownership or an established principal looking to expand, this conversation offers a blueprint for building something extraordinary beyond the dental chair.
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