In this conversation, David J Bland and Lex Roman explore the evolution of experimentation in tech, discussing how perspectives on experimentation practices have shifted over the years.

They dive into the role of social proof, ethical considerations, and the balance between experimentation and actionable insights.

Lex shares her experiences working with non-tech industries, particularly journalism, and the challenges of measuring marketing effectiveness.

The discussion wraps up with Lex's innovative approach to helping journalists grow their reader subscriptions and the creation of a playbook for success.

In this conversation, Jeff Gothelf and Josh Seiden discuss their journey in scaling their training business, focusing on the assumptions, risks, and testing methods they are employing.

They share insights on the importance of community building, the challenges of filling workshops, and the balance between qualitative and quantitative success metrics.

The discussion highlights the significance of cold outreach, learning from past experiments, and navigating uncertainty in entrepreneurship.

Eddy Connors, co-founder of Goodie Bag, shares his journey of creating a digital marketplace that connects consumers to local retail shops to purchase unsold food at a discounted price.

The idea for Goodie Bag came from Eddy's gap year in Indonesia, where he witnessed the impact of plastic pollution and the need for sustainable solutions.

Goodie Bag aims to reduce food waste, provide affordable options for consumers, and support local businesses. Eddy emphasizes the importance of understanding the needs of both partners and customers and continuously iterating to provide more value to the community.