How Social Media Can 2X Outbound Results
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How Social Media Can 2X Outbound Results
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Episode Summary:
In this episode, Ben Reed sits down with Shaz Mathew, founder of Attract AI, an AI-powered social media systems platform.
Shaz shares his journey from launching side hustles in high school to building Attract AI, which helps businesses generate inbound leads through AI-driven content strategies, especially on YouTube.
Discover how to build authority, attract your ideal clients, and amplify your brand through consistent content without getting bogged down in over-analysis.
What You Will Learn:
- Why YouTube is the most powerful platform for B2B content marketing today.
- How Shaz scaled Attract AI by combining AI with proven social media systems.
- The importance of balancing friction in your funnel to qualify leads.
- Why action and iteration beat over-analysis when building your brand.
- Frameworks for creating effective YouTube content that converts.
Featured Guest:
Shaz Matthew — Founder of Attract AI, helping B2B businesses book 10-30 sales calls a month through AI-driven content systems.
Website: https://attractai.io
LinkedIn: https://www.linkedin.com/in/shaz-mathew/
Host:
Ben Reed, host of the NextGen Sales Leaders Podcast.
Subscribe & Review:
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Follow Ben on Social:
LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
Join our FREE B2B Scaling Group for Founders:
https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600
Work with Ben:
https://www.nextgensalessystems.com/