Unlock the secrets of getting PR for your podcast in this insightful episode of Start, Grow and Monetise Your Podcast! Alex Chisnall and James Burtt dive into actionable strategies to secure earned media coverage, build credibility, and attract new listeners.

From leveraging regional relevance to crafting the perfect press release, this episode is packed with tips to help your podcast gain visibility and authority. Whether you’re just starting or looking to scale, this episode will guide you through practical steps to use PR as a powerful growth tool.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

The difference between owned and earned media—and why earned media matters

How to create PR pitches that grab journalists’ attention

Tips for leveraging awareness days and niche publications

The value of guest appearances on other podcasts for exposure

Real-world examples of PR success stories from podcasters

Key Takeaways:

Owned vs. Earned Media: Understand the unique credibility boost of earned media

Crafting Irresistible Pitches: Make your content regionally relevant and easy to use

Awareness Days: Use thematic days to align your podcast with trending topics

Podcast Guesting: Appear on other shows to gain listeners already engaged in the medium

PR Persistence: Follow up with journalists and make their job easier for better results

Recommended Tools & Resources:

Google Press Release Templates: Simplify your pitch creation

Pod School: A free community for podcast makers offering tools and resources

PodStatus: Track your podcast’s rankings and reviews worldwide

Awareness Day Calendars: Find trending days to align with your podcast’s content

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

Instagram: @podschool

TikTok: @podschool.community

YouTube: @stargrowmonetiseyourpodcast

LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcasting tips, how to get PR for podcasts, podcast growth strategies, PR for podcasters, how to pitch journalists, podcast promotion tips, podcast guest strategies, media coverage for podcasts, earned media tips, podcast visibility, podcasting tools, how to grow your podcast, podcast PR success, podcast community tips, Pod School tips