why you want the hard times

Dave tate: business is a battle of attrition

what determines who lasts and who doesn't? the hard stuff

nobody wanted covid lockdowns, but when they reopened there was far less competition

Tadej Pogacar - I want the steepest, hardest climbs becuase they're the separator

when you ahve stafff quit - so do they

when your rent goes up - so does theirs

maybe not the same day, but over the 3-year span, everything that happens to you will happen to your competition

They might not survive it

You also don't have to create hardship by attacking them or running them down. They have enough. eVen if they don't show it, they're facing the same stuff you are. and many won't survive

also, you need the reps

you want to practice the hard stuff when the stakes are low

there are reasons things tget hard. one is they're new. one is they're personal. one is the stakes are high.

Break them apart. If the hardship you're going through is because you've never faced that problem before, get a mentor. Don't take advice from someone else who's never done it before.

If it's hard because it's personal, get an objective perspective. don't ask your mom or your bff or your husband. ask a mentor.

if it's hard because the stakes are high, you might need a different kind of mentor to help with perspective, but you still need a mentor

After the trouble is over, you have two jobs:

one - never repeat it

two - learn what you can from it. You've heard the term 'if I win, I win, if I lose, I learn' - or some variation. But most people don't actually learn becaues they don't pick apart the elsson. They keep repeating the same mistakes. so here's how you do an AAR

Connect with Chris Cooper:

Website - https://businessisgood.com/