Ilya Vinogradsky is the Co-founder, Chief Technology Officer, and Chief Information Officer of Astound Digital, a global digital consultancy that helps brands grow revenue by enhancing their online relationships with consumers. Founded in 2000, Astound Digital delivers personalized digital commerce experiences by combining technological expertise with creative talent. Ilya leads the company's technical teams, ensuring the quality, scalability, and cohesion necessary to provide flexible, innovative solutions that maximize customer value. With over three decades of experience, he has been instrumental in establishing Astound as a trusted partner for iconic and innovative brands worldwide.

Scaling a business from a small startup to a global enterprise is no easy feat, especially in the fast-paced world of e-commerce. How do entrepreneurs navigate market shifts, manage growing teams, and make the tough calls that lead to lasting success? And when the time comes, what does it take to prepare for a high-stakes private equity exit?

According to Ilya Vinogradsky, a seasoned entrepreneur who grew a company from a living-room operation to over 1,000 employees, the key lies in continuous learning and adaptability. He emphasizes the importance of embracing risk while building a strong foundation of trust with co-founders and employees. By codifying company values and leading by example, he cultivated a resilient culture that can weather crises and scale sustainably. This intentional approach allowed the company to survive economic downturns, grow internationally, and ultimately attract private equity investment.

In this episode of the Pillar6 Podcast, host Roman Polnar sits down with Ilya Vinogradsky, Co-founder, Chief Technology Officer, and Chief Information Officer of Astound Digital, to discuss how to scale e-commerce services companies from startup to private equity exit. They explore building a values-driven culture, navigating inflection points, and evolving leadership for growth. Ilya also shares lessons from surviving the Great Recession and preparing for an acquisition.

• Roman M. Polnar on LinkedIn
• Pillar6 Advisors
• Ilya Vinogradsky on LinkedIn
• Astound Digital
• Igor Gorin on LinkedIn
• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
• Grit: The Power of Passion and Perseverance by Angela Duckworth
• Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin