In this episode of You Win or You Learn, I share a huge client win that highlights the power of consistent, value-driven marketing.

Alexander Swart Property Group, based in Brackenfell, grew from just a few hundred followers to 70,000 across multiple platforms in just 18 months—all without spending a cent on ads. Our marketing strategy was simple but effective: focus on educating their audience and building trust.

This approach didn’t just boost their visibility; it also helped them establish authority in the South African property market. The results speak for themselves: not long after growing their online presence, Alexander Swart was invited to speak at a major industry event in Johannesburg.

I’ll walk you through how this small, local real estate team managed to go from a niche presence in Cape Town to being recognised as experts in their field—showing that staying consistent, giving value first, and embracing organic growth can lead to real, impactful results.

If you found this episode valuable, don’t forget to subscribe! You can listen to more episodes on Apple Podcasts and Spotify.

About You Win or You Learn:

If you’re running a business in South Africa, or plan to, this is for you! I'm Dylan Haskin, and I run a marketing and content creation agency in Cape Town South Africa. I'm new at running my company, and want to use this podcast to document my journey in business and entrepreneurship. I will also be interviewing other South African business owners about their journey in business and have them share some of the lessons they have learned. If you’d like to be a guest on this podcast, please reach out to me at dylan@haskinstudios.co.za .

Links

Youtube: https://www.youtube.com/@DylanHaskin/featured Instagram : http://www.instagram.com/dylanhaskin Website : http://www.dylanhaskin.com Subscribe https://bit.ly/2H4LSmW Listen on Spotify : https://open.spotify.com/show/4uKQIGxyI20ev2uTizDbfE Listen on Apple Podcasts : https://podcasts.apple.com/us/podcast/you-win-or-you-learn-with-dylan-haskin/id1668034337 Work with me : contact@dylanhaskin.com