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When it comes to growing a brand, what’s the difference between PR and marketing? If you’re a business owner, entrepreneur, or creator looking to build your brand and get your story out there, this episode is for you!

This week, we’re sitting down with India Yarbrough, a powerhouse in the PR world and founder of Local Lens PR, Topeka’s first PR agency. India breaks down the difference between branding, marketing, and PR—how they work together, and why public relations is the missing piece many business owners overlook.

We dive into:

• How PR helps you build trust and credibility
• Why branding is your foundation before PR can even begin
• The importance of relationships in public relations
• How PR amplifies your brand voice and gets your story in front of the right people
• India’s inspiring journey to launching her own PR agency (and the breakthrough moment that changed everything)

This episode is powerful, emotional, and packed with gems to help you understand the role PR plays in growing your brand authentically.

💬 What was your biggest takeaway? Drop a comment below!

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