The New Rules of Influence with Lida Citroen

Summary

In this episode of Present Influence, host John Ball sits down with Lida Citroen, author of 'The New Rules of Influence, How to Authentically Build Trust, Drive Change, and Make an Impact.' They discuss the 10 essential elements to truly becoming influential, without the need for executive presence or gravitas. Lida emphasizes the importance of understanding one's values, being real, and having courage. This insightful conversation covers topics ranging from personal branding and reputation management to the role of service and inclusivity in influence. Join them as they explore how to build credibility, the power of storytelling, and the significance of being visible.

Key Takeaways

Influence is about having the ability to sway decisions.

Courage is essential for anyone looking to influence others.

Understanding your 'why' is crucial for effective influence.

Being real is more impactful than striving for authenticity.

Influence can come from unexpected places, not just traditional leaders.

It's important to create boundaries around what you share publicly.

Consistency in personal branding helps build trust and credibility.

Influence is not limited to corporate settings; it applies to all areas of life.

People often fear judgment, which can hinder their ability to influence.

The landscape of influence is changing, allowing more voices to be heard. Authenticity is crucial for personal and professional fulfillment.

Values plus action equals credibility in building trust.

Integrity is about being true to your values and self.

Service is essential for genuine influence and leadership.

Storytelling is a powerful tool for communication and connection.

Visibility requires courage and proactive engagement.

Understanding personal values can lead to greater self-awareness.

Quiet individuals can have a significant impact when they speak up.

Ethics are often more easily understood than integrity.

Personal values can evolve but often remain core throughout life.

Chapters

00:00 Introduction: The X Factor of Influence

00:22 Meet Lida Citroen: Author of The New Rules of Influence

00:40 The 10 Elements of Influence

00:58 The Importance of Authenticity and Values

01:26 Welcome to Present Influence

02:31 Diving into The New Rules of Influence

04:31 Defining Influence and Its Scope

05:46 Examples of Modern Influencers

08:58 The Role of Courage in Influence

10:06 The Fear of Being Judged

11:17 Understanding Your Why

14:28 Being Real vs. Being Authentic

19:28 Setting Boundaries and Guardrails

26:44 Consistency in Your Personal Brand

28:38 The Importance of Being with the Right People

29:05 Authenticity in Personal Development

31:06 Values and Credibility

32:57 Understanding Integrity and Ethics

35:18 Building Credibility Through Values and Actions

43:22 The Power of Storytelling

48:12 The Importance of Being Visible

54:57 Final Thoughts and Upcoming Episodes

Go to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedIn

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