How to Build Strong Customer Connections Through Content with Matt Cluney
2025/02/11
再生時間： 35 分
ポッドキャスト

カートのアイテムが多すぎます

ご購入は五十タイトルがカートに入っている場合のみです。

カートに追加できませんでした。

しばらく経ってから再度お試しください。

ウィッシュリストに追加できませんでした。

しばらく経ってから再度お試しください。

ほしい物リストの削除に失敗しました。

しばらく経ってから再度お試しください。

ポッドキャストのフォローに失敗しました

ポッドキャストのフォロー解除に失敗しました

How to Build Strong Customer Connections Through Content with Matt Cluney

無料で聴く

ポッドキャストの詳細を見る

サマリー
How do you develop marketing strategies that speak to both homeowners and businesses in a genuine way? Host Amy Woods talks with Newrez Chief Marketing Officer, Matt Cluney, about the steps his team takes to understand their audience before any campaign gets off the ground.
Matt shares how his team is organized, why written content is still vital for homeowners, and when outside specialists can strengthen your marketing efforts.
Find out:
Why a deep understanding of your audience shapes better marketing
Which projects stay in-house and when it’s better to work with an external provider
Why interviews with team members offer more opportunities for repurposing
How AI supports content planning and speeds up large-scale feedback reviews
What Matt learned from focusing on local expertise in a past B2B campaign

Important Links & Mentions
Matt on LinkedIn https://www.linkedin.com/in/matthewcluney/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/
続きを読む一部表示

あらすじ・解説

How do you develop marketing strategies that speak to both homeowners and businesses in a genuine way? Host Amy Woods talks with Newrez Chief Marketing Officer, Matt Cluney, about the steps his team takes to understand their audience before any campaign gets off the ground.

Matt shares how his team is organized, why written content is still vital for homeowners, and when outside specialists can strengthen your marketing efforts.

Find out:

Why a deep understanding of your audience shapes better marketing
Which projects stay in-house and when it’s better to work with an external provider
Why interviews with team members offer more opportunities for repurposing
How AI supports content planning and speeds up large-scale feedback reviews
What Matt learned from focusing on local expertise in a past B2B campaign

Important Links & Mentions

Matt on LinkedIn https://www.linkedin.com/in/matthewcluney/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

続きを読む一部表示