As AI-generated content becomes more common, technical buyers and engineers are turning to more vetted sources than just company blog articles. Trusted technical and trade publications are gaining influence, and a strong PR strategy can help your brand break into these outlets—and boost visibility in AI-driven search results. Here's how to build a successful PR campaign.

In this episode, Morgan Norris, Senior Brand Strategist at TREW Marketing, discusses the evolving landscape of public relations (PR) and its significance in today's marketing strategies. The conversation covers the barriers marketers face in implementing effective PR campaigns, the importance of identifying newsworthy content, and the best practices for executing successful PR strategies. Morgan shares insights from a recent successful PR campaign for Path Robotics, illustrating the impact of a well-structured PR approach. The episode concludes with practical advice for marketers looking to enhance their PR efforts.

Key Takeaways

• PR is experiencing a renaissance
• Identifying newsworthy content is crucial for effective PR
• PR campaigns should focus on brand awareness, not immediate sales
• Contributed articles can enhance the reach of a PR campaign
• Building a targeted media list is essential for successful outreach
• Effective PR requires follow-up and engagement with media contacts
• Visual content can greatly enhance PR announcements
  
  

Resources

• Connect with Morgan on LinkedIn
• Connect with Wendy on LinkedIn
• Learn more about the Industrial Marketing Summit
• Download our News Release Template