How to Decommoditize Your Offering and Avoid Being Commoditized
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How to Decommoditize Your Offering and Avoid Being Commoditized
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Episode 21 – How to Decommoditize Your Offering and Avoid Being Commoditized
Commoditization is a major threat to any business, but it's especially dangerous for sales teams. When your product or service is seen as a commodity, it's difficult to compete on price and value. In this episode of The Big Sale Illuminati Podcast, we discuss how to decommoditize your offering and avoid being commoditized out of business. We'll share strategies for differentiating your product or service, building relationships with buyers, and creating a unique value proposition.
To learn more about our panelists or to contact them, visit:
Tom Searcy
Founder & CEO, Hunt Big Sales
https://www.huntbigsales.com/
https://www.linkedin.com/in/tomsearcy/
Monique de Maio
Founder & CMO, ondemandCMO
https://www.ondemandcmo.com/
https://www.linkedin.com/in/moniquedemaio/
Mark Kennedy
President, Terakeet
https://terakeet.com/
https://www.linkedin.com/in/markkennedydrive/
Tiffany Olson
President, CEO & Board Member
https://www.tiffanyolson.net/
https://www.linkedin.com/in/olsontiffany/