In this episode, Sasha Karabut, CEO of Ecom Capital, sits down with social media trailblazer Lexie Murray, Founder and CEO of Be Seen Socials - Sydney’s leading content creation and social media agency.

At just 21, Lexie launched Be Seen Socials as a solo venture, within a few short years she scaled it into a powerhouse team of nine, working with major brands to create viral, culture shaping content. Recognised on the Forbes 30 Under 30 list by the age of 25, Lexie has cemented herself as one of Australia's top young entrepreneurs.

Together, Sasha and Lexie break down the exact social media strategies that fuel brand growth across your ecommerce brand as well as your personal brand, with a special focus on TikTok as a major platform for expansion.

This episode dives into:

🔹 The specific types of content strategies you should be using right now
🔹 How to avoid feeling overwhelmed when posting for your brand (and yourself)
🔹 How founder led content can be a major driver for trust, engagement and conversions
🔹 The shift in social media from polished perfection to real, relatable storytelling

If you're serious about growing your brand and want to leverage content the smart way, this episode is a must listen with one of the best in the business.

Lexie grows brands by helping them Be Seen, and in this episode, she’ll show you how to do it too.

Ready to take your business to the next level?

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