Welcome to The Catalog Cult, the podcast that dives deep into the world of catalog advertising. In this episode, host Dan Pantelo unpacks one of the most critical topics for ecommerce brands: how to scale catalog ads effectively.

If you’ve ever struggled with fluctuating performance or questioned your campaign structure, this episode is for you.

Dan breaks down the importance of patience and consistency, explains how to budget and optimize for high performance, and reveals expert strategies for leveraging Facebook’s algorithm and retargeting tools to crush your ROAS goals.

Discover actionable tips like:

• Why you should never pull ad spend too early.
• How to set a realistic budget and manage campaigns for long-term success.
• The power of subcategories and collection ads for large catalogs.
• How to improve performance with high-quality images and design treatments.
• Balancing ASC campaigns with manual retargeting to maximize results.

Whether you're new to catalog ads or looking to refine your strategy, this episode will equip you with the tools to achieve scalable success. Subscribe now for more insights, best practices, and strategies to win with catalog ads.

Connect with Dan on LinkedIn: https://www.linkedin.com/in/danpantelo/

If you’re ready to take your high-SKU brand to the next level, subscribe to The Catalog Cult newsletter for actionable tips, strategies, and industry insights. Sign up today: https://www.marpipe.com/newsletter-sign-up-page.