In this episode, Jo & Vicky are joined by Rymel Dmot an elite business coach who helps entrepreneurs to scale their businesses to £250k+. He also runs The Elite Millionaire Group teaching business owners how to invest and grow that way.

Rymel shares his journey from being a professional dancer and teaching assistant to becoming a serial entrepreneur and sought-after coach. The advice shared is to the point and tailored to those running dog businesses.

KEY TAKEAWAYS

• Investing in a business mentor to teach you the right way to run a business is no different to investing in a driving instructor to teach you to drive. Don´t let friends and family put you off.
• Don´t inadvertently devalue your service. How this can happen and what you can do to avoid this classic mistake is explained during the episode.
• Discounts are a win for a customer, but if you are doing twice the work, for you it is a loss. Instead, offer arrangements that benefit both parties.
• In the early stages focus on one or two options. That is how all successful businesses get started.
• Give customers a choice. Let them decide whether to opt for the cheapest or the more expensive option.
• Tempt customers by giving them exactly what they need. Provide true value – make hiring you a no-brainer.
• Do your market research before launching a new service. Rymel explains how.
• Show customers that you understand their pain e.g., the problem is my dog won´t come when called, the pain is I can´t take him anywhere without worrying he will run away.
• Humans will do more to get away from pain than they will to experience pleasure. Use that fact to hone your marketing efforts.

BEST MOMENTS

“Generating revenue is simply offering a real exchange in value.”

“Don't panic and worry about affordability …. just create choices.

“Present the harsh reality of what happens if the problem is not solved.”

EPISODE RESOURCES

https://www.instagram.com/rymeldmot

https://www.facebook.com/RymelDmot

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.