• How to Turn Your TV Nightmare into Ratings Gold

  • 2023/09/28
  • 再生時間： 34 分
  • ポッドキャスト

How to Turn Your TV Nightmare into Ratings Gold

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  • Measuring TV audiences used to be really simple. Now it’s a hot mess. From linear TV, to catch-up, FAST channels and subscription streaming apps — it’s a TV nightmare for marketers. In this session, taken from Advertising Week APAC 2023, execs from three very different media agencies will unpack how they’re navigating the data maze […]
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あらすじ・解説

Measuring TV audiences used to be really simple. Now it’s a hot mess. From linear TV, to catch-up, FAST channels and subscription streaming apps — it’s a TV nightmare for marketers. In this session, taken from Advertising Week APAC 2023, execs from three very different media agencies will unpack how they’re navigating the data maze […]
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