• How to build a dynamic brand with Henrietta Rix, Co-Founder of RIXO

  • 2024/07/16
  • 再生時間: 36 分
  • ポッドキャスト

How to build a dynamic brand with Henrietta Rix, Co-Founder of RIXO

  • サマリー

  • With the UK fashion sector’s annual revenue estimated to be just under £60 billion, it is a highly competitive sector in which you need a strong brand to differentiate your offering. Given this, I wanted to speak with an expert about how to build a fashion brand that stands out from the crowd.

    In this episode, I speak with Henrietta Rix, Co-Founder of RIXO, a leading British womenswear brand. Together with her co-founder Orlagh McCloskey, the pair founded RIXO in 2015 to bridge the gap between great fitting pieces and unique designs and offer a dynamic in-person experience too.

    Keep listening to hear Henrietta’s advice on starting a fashion brand and why sticking to your roots and gut feelings will help you to distinguish your brand from its competitors.

    Henrietta’s advice:

    • When building a dynamic brand, be true to yourself and to your original idea
    • Find a gap in the market
    • Be passionate about what you do
    • Timing is vital but stick to your original mission to bring back the dynamism
    • Instagram is a readily accessible and fast way to spread your brand’s image once you know what you want to do
    • Immerse yourself in the product and become familiar with every single aspect of production and sales
    • Know every department of your business inside out even if you’re delegating a lot of it
    • Listen continually to your customers - imagine you are one of them, learn from their feedback
    • Pay attention to company culture and make sure your staff are loyal to the ethos
    • Know your competitors but don’t worry about them, no need to copy them
    • Don’t overproduce; try sustainable initiatives like rentals/preloved/alterations
    • Avoid wastage and dead stock at the year’s end

    FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

    Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.

    FF&M recommends:

    • LastPass the password-keeping site that syncs between devices.
    • Google Workspace is brilliant for small businesses
    • Buzzsprout podcast 'how to' & hosting directory
    • Canva has proved invaluable for creating all the social media assets and audio bites.

    MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

    Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

    Support the show

    続きを読む 一部表示
activate_samplebutton_t1

あらすじ・解説

With the UK fashion sector’s annual revenue estimated to be just under £60 billion, it is a highly competitive sector in which you need a strong brand to differentiate your offering. Given this, I wanted to speak with an expert about how to build a fashion brand that stands out from the crowd.

In this episode, I speak with Henrietta Rix, Co-Founder of RIXO, a leading British womenswear brand. Together with her co-founder Orlagh McCloskey, the pair founded RIXO in 2015 to bridge the gap between great fitting pieces and unique designs and offer a dynamic in-person experience too.

Keep listening to hear Henrietta’s advice on starting a fashion brand and why sticking to your roots and gut feelings will help you to distinguish your brand from its competitors.

Henrietta’s advice:

  • When building a dynamic brand, be true to yourself and to your original idea
  • Find a gap in the market
  • Be passionate about what you do
  • Timing is vital but stick to your original mission to bring back the dynamism
  • Instagram is a readily accessible and fast way to spread your brand’s image once you know what you want to do
  • Immerse yourself in the product and become familiar with every single aspect of production and sales
  • Know every department of your business inside out even if you’re delegating a lot of it
  • Listen continually to your customers - imagine you are one of them, learn from their feedback
  • Pay attention to company culture and make sure your staff are loyal to the ethos
  • Know your competitors but don’t worry about them, no need to copy them
  • Don’t overproduce; try sustainable initiatives like rentals/preloved/alterations
  • Avoid wastage and dead stock at the year’s end

FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.

FF&M recommends:

  • LastPass the password-keeping site that syncs between devices.
  • Google Workspace is brilliant for small businesses
  • Buzzsprout podcast 'how to' & hosting directory
  • Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

Support the show

How to build a dynamic brand with Henrietta Rix, Co-Founder of RIXOに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。