Your marketing funnel and sales pipeline should work like gears in a machine—not two disconnected pieces. The reality? Most businesses get it wrong, and their revenue suffers.

In this episode of Blunt On Business, we’re breaking down the science of alignment. You’ll get no fluff, just hard facts: what the marketing funnel actually does, why the sales pipeline is where revenue is won or lost, and the metrics that matter most to your bottom line.

If you’re tired of watching leads die in the funnel or deals stall in the pipeline, this episode delivers the clear, actionable steps you need to stop the leaks and start growing revenue. Subscribe, listen, and let’s cut through the noise.

Sales and marketing aren’t the same—and treating them like they are is killing your revenue. Let’s cut through the noise and get real: one generates leads, the other closes them. Confuse their roles, and your business suffers.

In this no-nonsense episode of Blunt On Business, we deliver hard-hitting, data-backed insights to separate fact from fiction. You'll learn why most businesses fail to align sales and marketing, the exact metrics you need to track, and how to build a system that actually drives growth.

If you’re tired of the fluff and want proven strategies to grow revenue now, this episode is your wake-up call. Stop wasting time and money—subscribe, listen, and act.

Trying to close deals while wearing 10 hats?! I get it!!

Welcome to Blunt On Business -the NO FLUFF podcast cutting through the noise, straight to your revenue growth.

I'm Rich Laster, a Fractional Chief Revenue Officer who helps entrepreneurs great at what you do make more money, and those lucky to be making money implement the sales processes required to grow, expand, and scale your business. From doubling regional bank revenue to selling smart tech meters from Virginia to Conneticut; my greatest win is helping founders monetize the value that you offer.

I've been there. The sleepless nights, fighting to build a business and trying every gimmick in the book. They don't work! Stop struggling!! Every Tuesday and Thursday morning we will tackle the sales and marketing topics that matter, and every Wednesday at Noon Eastern Time I am going live on YouTube to dive into your specific challenges. Think of it as free coaching & real time answers you can apply in your business!

This is not another business bobblehead show! This is a no 🐂💩 conversation aimed at your goals because I give a damn. So, tune in. Tell a friend who can benefit. Like, subscribe...

cut through the noise with Blunt On Business! Let's get to work!!!