Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into a critical industry dilemma: while data drives every decision, multifamily operators continue to grapple with fragmented and unreliable lead source tracking. Despite sophisticated marketing strategies and advanced leasing technologies, accurately pinpointing where leads originate remains a persistent challenge.

In this episode, Kerry and Jimmy uncover why these gaps persist despite the rise of sophisticated tools and integrations. They’ll discuss how disconnected systems, outdated attribution methods, and inconsistent data inputs undermine the ability to measure marketing ROI. More importantly, they’ll explore how innovative solutions — from unified data platforms and API-driven ecosystems to AI-powered lead scoring — pave the way toward solving this long-standing issue.

Kerry and Jimmy’s Words of Wisdom: “In today’s digital landscape, data is supposed to bring clarity, yet lead source tracking remains murky and fragmented in multifamily. We’re spending more than ever on marketing, but we often can’t answer the simplest question: What’s working? Fixing this isn’t optional anymore — it’s essential to optimizing performance, protecting budgets, and driving smarter growth.”

Resources: Autonomize The Lease Delivery and Execution Process