On this episode of The Inside BS Show, Dave Lorenzo sits down with Jennifer Yousem, founder of I Heart EBITDA, to demystify the financial fog that clouds too many businesses. If your profit margins don’t make sense, your revenue looks great but your cash is gone, or you’re relying on a bookkeeper to handle strategy, they tackle it all here. Jennifer shares hard-earned insights about revenue recognition, why cash flow surprises are a symptom of deeper issues, and what every business owner needs to stop ignoring in their financial statements. This is the crash course in financial adulting that no one gave you.

What You’ll Discover Today:

• Why EBITDA is more than a buzzword and why it matters
• The biggest red flags in your financials (and what they’re trying to tell you)
• How a messy P&L destroys your ability to make decisions
• The real cost of fixing financial chaos versus setting it up right from the start
• Revenue recognition basics for professional service firms (hint: it’s not cash in, revenue booked)
• Why you can outsource execution but not financial thinking
• How Jennifer acts as a financial early warning system for business owners

Key Topics Discussed:

• The “Order to Cash” audit: how to spot the holes in your financial process
• What to do when you’re growing revenue but not making money
• Common bookkeeping and tax filing mistakes that crush cash flow
• Why small businesses are never too small for real financial guidance
• Strategic versus transactional finance: controller versus CFO roles explained
• What to listen for at dinner: red flags that scream “You need Jennifer”