Ever wondered why some podcasts thrive while others vanish into digital silence? In 2025, podcasting has evolved far beyond a casual hobby—it’s now a dynamic engine for personal branding, thought leadership, and evergreen content creation. Starting and growing a successful podcast means more than just plugging in a mic; it requires intentional strategy, authentic storytelling, and smart marketing. From defining your niche to designing eye-catching branding and leveraging cross-promotion, today’s most successful podcasters are those who treat their show like a business—with a voice, a mission, and a roadmap for growth.

In this solo episode, your host, Nicole Lashae (Ben) Hall, breaks down exactly how to start and market your podcast with intention and impact. She also shares three foundational pillars of podcast success to help you strategically design episodes that resonate with your audience and reflect your brand—all while creating evergreen content that continues to deliver value for months (or even years) to come.

Ready to build something that lasts? This is your blueprint. Tune in now!

[00:01] Introduction to the show [00:27] Why podcasting still works in 2025 [01:04] The three pillars of podcast success [02:48] Planning your episodes around your brand goals [03:47] The power of branding + your podcast artwork [04:01] Nicole’s artwork: Building confidence through creative branding [05:31] Smart & sustainable podcast marketing strategies [13:35] Creating a podcast roadmap: From idea to launch [15:33] Wrap-up and end of the show

• “Always have a strategic call to action for what people are going to do next with your brand.”
• “Start where you’re familiar and leverage your existing network.”
• “Make sure your branding is recognizable, shares your brand identity, is consistent across all platforms, and aligns with your broader marketing strategy.”
• “Leverage your network, collaborate, and cross-promote.”
• “Collaborating with guests allows you to get in front of audiences that are already established.”

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