『Brett Yormark's BOLD Big 12 Media Days Take AND How LDS Faith at BYU Impacts League』のカバーアート

Brett Yormark's BOLD Big 12 Media Days Take AND How LDS Faith at BYU Impacts League

Brett Yormark's BOLD Big 12 Media Days Take AND How LDS Faith at BYU Impacts League

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 Big 12 Commissioner Brett Yormark has consistently emphasized that the "Big 12 is open for business," a mantra he first declared at his introductory press conference in July 2022 and has continued to reiterate, most recently at the 2025 Big 12 Media Days. This isn't just a catchy phrase; it represents a comprehensive and aggressive strategy to elevate the conference's profile, financial standing, and global reach in a rapidly evolving college athletics landscape.Here's what "open for business" truly signifies for the Big 12 under Yormark's leadership:Beyond Realignment – Monetizing Opportunities: While expansion (such as the recent additions of Arizona, Arizona State, Colorado, and Utah) has been a significant part of the Big 12's recent past, Yormark's "open for business" philosophy extends far beyond merely adding new members. It's about actively monetizing every possible opportunity for the conference and its institutions. This includes:Diversifying Partnerships: The Big 12 has actively pursued new sponsorship deals, bringing marketing and sponsorship sales in-house, and forming partnerships with major brands like WWE and Microsoft.Innovation in Revenue Models: Yormark is exploring novel revenue streams that other Power Four conferences might shy away from, such as naming rights for conference assets, exploring private equity investment, and even considering uniform patches. He's determined to be at the "cutting edge" of commercialization in college athletics.Global Expansion: A key part of the "open for business" strategy is to make the Big 12 a global brand. The conference has already scheduled football games in Dublin, Ireland (Kansas State vs. Iowa State in 2025, TCU vs. North Carolina in 2026), and has plans for women's basketball in Paris and potential baseball games in Mexico City. Yormark sees these international ventures as crucial "impetus" for future global engagement, believing the Big 12 can "win globally big time."Strategic Positioning for Long-Term Relevance: Yormark's vision is about securing the Big 12's long-term relevance and financial health in a landscape increasingly dominated by the SEC and Big Ten. He wants the Big 12 to be consistently part of the "conversation at the highest levels" of college athletics. His proactive approach, including securing a new media rights deal early (a six-year, $2.28 billion deal with Fox and ESPN), has helped stabilize the conference and position it favorably.Confidence in Competitive Depth: Despite facing skepticism about its standing among the "Power Four," Yormark consistently expresses strong belief in the Big 12's competitive balance, proclaiming it will be the "deepest football conference in America." He ties this to his advocacy for the "5+11" College Football Playoff model, which he believes allows teams to "earn it on the field" and will enable multiple Big 12 teams to earn playoff bids annually. He sees this as a defense against a "professional model" that might guarantee more spots to other conferences.In essence, Brett Yormark's "Big 12 is open for business" declaration is a statement of intent: the conference is not content to merely exist; it is actively pursuing growth, seeking out new opportunities, and aggressively positioning itself as a modern, market-savvy powerhouse in college sports.Support Us By Supporting Our Sponsors!GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at www.monarchmoney.com/lockedoncollege for 50% off your first year.FanDuelRight now, new customers can get ONE HUNDRED FIFTY DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

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