In this episode of Wise Wednesday, host Jake Britton sits down with Jeff Dutton, a copywriter and brand strategist, to explore the power of words in branding and storytelling. They discuss Jeff's journey from aspiring lawyer to successful entrepreneur, the importance of authenticity in brand voice, and the challenges of maintaining consistency in messaging. Jeff shares insights on overcoming doubt and fear in pursuing one's passion, and the mission behind his publishing company, Big Water Press, which aims to help individuals share their unique stories with the world.

01:53
The Journey of Words and Branding

04:33
Entrepreneurial Drive and Creative Evolution

07:37
Defining Brand Voice and Identity

10:44
Authenticity in Storytelling

11:38
Uncovering Your Brand Voice

13:29
Consistency in Brand Messaging

15:50
Real-World Applications of Brand Identity

19:01
Overcoming Doubt and Fear

22:20
The Passion Behind Big Water Press

24:43
Core Truths and Final Thoughts

Wise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through:

• Brand | Web Development
• SEO | Paid Media
• Social Media Management
• Creative Design | And More

Website: wisebearcreative.com

Social Links:

• Instagram: @wisebearcreative
• Facebook: Wise Bear Creative
• LinkedIn: Wise Bear Creative

In this episode of Wise Wednesday, host Jake Britton sits down with Austin Mariglia, the creator of Austin Automates, to discuss his journey from struggling fitness instructor to successful marketer.

Austin shares his insights on the importance of unlearning old habits, the struggles of self-reliance, and the creation of his nonprofit, Michigan Sober Social.

The conversation also delves into the concept of database reactivation, a strategy that helps businesses reconnect with past leads to generate new revenue. Austin emphasizes the need for personal accountability in business and the value of community support.

Timeline:
01:26
Austin's Story: From Struggles to Success
06:13
Unlearning and Evolving
09:50
The Transformation: Letting Go of Old Habits
14:34
Building Community: The Nonprofit Journey
19:34
Database Reactivation: A Game Changer for Businesses
27:27
Activating Your Database: Strategies for Success
29:41
The One Truth: No One is Coming to Save You

Wise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through:

• Brand | Web Development
• SEO | Paid Media
• Social Media Management
• Creative Design | And More

Website: wisebearcreative.com

Social Links:

• Instagram: @wisebearcreative
• Facebook: Wise Bear Creative
• LinkedIn: Wise Bear Creative