Beyond the scan: Design, data & doing it right

In Part 2 of our deep dive into QR code marketing, we move past the basics and into the stuff that really makes or breaks a campaign.

You’ll learn:

• How to design QR codes that look great and actually scan
• What to track, how to track it, and what those numbers really mean
• The most common mistakes brands make and how to avoid them
• Why your post-scan experience matters more than you think
• What to look for in a platform if you're scaling your QR strategy

We wrap up with a clear message: QR codes aren’t just stickers but marketing assets. And when you use them right, they don’t just get scanned. They convert.

🌐 Explore more at https://qrcodekit.com

QR codes aren’t magic: They’re tools.

In this kickoff episode, we break down what QR codes are and what they’re not.

Forget the gimmicks and tech hype. This is about using QR codes strategically in marketing, packaging, print, events, and beyond.

You’ll learn:

• What makes QR codes valuable (and why they’re still underused)
• The difference between static and dynamic QR codes
• The biggest mistake marketers make with QR campaigns
• Why user experience after the scan matters more than the scan itself

Whether you're a marketer or just QR-curious, this episode sets the tone for doing QR code marketing the right way: intentionally, creatively, and with results in mind.

🌐 Explore more at https://qrcodekit.com