Impact Makers

著者： Andrew Wardlaw Caitlin McLean Alex Berteanu
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  • サマリー

  • Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products, and assess the impact of innovative items. Whether you're a brand enthusiast or a curious shopper, this episode reveals how store brands are pushing boundaries and elevating the consumer experience.
    2024 Impact Makers
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エピソード
  • When Things Turn Sour

    When Things Turn Sour
    2024/10/11
    In Episode Four, hosts Andrew Wardlaw and Caitlin McLean explore the world of extreme flavors in food, drink, and sensory experiences. From spicy snacks to sour candies, they uncover why bold tastes are driving consumer trends and creating social media buzz. Featuring insights from industry experts like Charles Banks of thefoodpeople and Dr. Mary Carunchia of PepsiCo, along with a tasting session led by sensory expert Phiala Mehring, this episode reveals how extreme flavors are shaping the future of product innovation. Tune in for a thrilling taste journey, featuring Caitlin’s "One-Chip Challenge." Does it all end in tears?Follow us on Instagram @impactmakerspod
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    47 分
  • Meet The Mood Makers

    Meet The Mood Makers
    2024/10/02
    In Episode Three of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the emerging world of mood-shifting products in food, beverage, and beauty. From Tesla's playful take on candy to functional mushroom coffee and alcohol-free mood-enhancing beers, discover how "soft wellness" is making waves in consumer-packaged entertainment. Joined by sensory experts and social media trend analysts, this episode uncovers how taste, texture, and social media trends are redefining how we elevate our mood every day. Tune in to discover the future of wellness products and the science behind how they make us feel good.Follow us on Instagram @impactmakerspod
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    39 分
  • Adventures in Beverages

    Adventures in Beverages
    2024/08/30
    In Episode Two of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the experimental world of beverages. From the latest in no- and low-alcohol trends to the dynamic coffee culture, this episode is packed with insights on how the beverage category is pushing boundaries. Featuring expert guests from Kerry, WGSN, and Icenine Drinks, they delve into emerging trends like savory sips and premium hydration, while also uncovering what’s capturing the attention of Gen Z on TikTok. Tune in to discover the innovations shaping the future of beverages!Follow us on Instagram @impactmakerspod
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    41 分

あらすじ・解説

Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products, and assess the impact of innovative items. Whether you're a brand enthusiast or a curious shopper, this episode reveals how store brands are pushing boundaries and elevating the consumer experience.
2024 Impact Makers
マーケティング 経済学
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