Impact Makers

著者： Andrew Wardlaw Caitlin McLean Alex Berteanu
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  • サマリー

  • Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products, and assess the impact of innovative items. Whether you're a brand enthusiast or a curious shopper, this episode reveals how store brands are pushing boundaries and elevating the consumer experience.
    2024 Impact Makers
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あらすじ・解説

Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products, and assess the impact of innovative items. Whether you're a brand enthusiast or a curious shopper, this episode reveals how store brands are pushing boundaries and elevating the consumer experience.
2024 Impact Makers
マーケティング 経済学
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エピソード
  • Welcome to the Discovery Era

    Welcome to the Discovery Era
    2024/11/19
    In Episode Five, hosts Andrew Wardlaw and Caitlin McLean explore the Discovery Era, where consumers are craving new and novel experiences. Featuring industry insights from Nick Graham - fresh from his tenure at Mondelez and PepsiCo, as well as sensory expertise from Rachel Smith, Monika Bagle and Fiwany Wijaya, they delve into how brands can balance innovation with renovation to stay competitive. With social media insights from Shania Wilson and sensory science highlights from MMR’s team, this episode uncovers how brands can tap into the trend of discovery to drive consumer engagement. Tune in for a deep dive into the products and strategies that are shaping the future of CPG.Follow us on Instagram @impactmakerspod
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    45 分
  • When Things Turn Sour

    When Things Turn Sour
    2024/10/11
    In Episode Four, hosts Andrew Wardlaw and Caitlin McLean explore the world of extreme flavors in food, drink, and sensory experiences. From spicy snacks to sour candies, they uncover why bold tastes are driving consumer trends and creating social media buzz. Featuring insights from industry experts like Charles Banks of thefoodpeople and Dr. Mary Carunchia of PepsiCo, along with a tasting session led by sensory expert Phiala Mehring, this episode reveals how extreme flavors are shaping the future of product innovation. Tune in for a thrilling taste journey, featuring Caitlin’s "One-Chip Challenge." Does it all end in tears?Follow us on Instagram @impactmakerspod
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    47 分
  • Meet The Mood Makers

    Meet The Mood Makers
    2024/10/02
    In Episode Three of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the emerging world of mood-shifting products in food, beverage, and beauty. From Tesla's playful take on candy to functional mushroom coffee and alcohol-free mood-enhancing beers, discover how "soft wellness" is making waves in consumer-packaged entertainment. Joined by sensory experts and social media trend analysts, this episode uncovers how taste, texture, and social media trends are redefining how we elevate our mood every day. Tune in to discover the future of wellness products and the science behind how they make us feel good.Follow us on Instagram @impactmakerspod
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    39 分

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