On this episode of the Inside BS Show, Dave Lorenzo sits down with Melissa Costello, CEO and Chief Storyteller of MELISSACOSTELLO.COM, to break down the real power of video, and why most people are doing it all wrong. With decades of experience directing national commercials and high-impact brand stories, Melissa explains how great video isn’t about flashy edits or perfect scripts—it’s about emotional authenticity, vulnerability, and storytelling that connects.

Dave and Melissa discuss how video can transform a business’s brand perception, the neuroscience behind storytelling, and why a well-crafted testimonial beats a polished sales pitch any day. Melissa shares her unique interview process that gets even the driest, most buttoned-up professionals to open up on camera. She also outlines how to pull emotion out of someone who’s trained to hide it (like a litigator), and why the editing process is where the story really comes to life.

Whether you're a lawyer, consultant, business owner, or just someone who wants to use video to actually move people—this episode is a masterclass in how to do it right. If your current video strategy feels like a hostage tape or a bad PowerPoint, this conversation will show you a better way.

Key Takeaways:

• The difference between video that converts and video that gets ignored
• Why authenticity on camera is more powerful than perfection
• How to structure an interview to pull out real emotion and compelling stories
• Why storytelling beats listing credentials every time
• How to shoot once and build an entire content vault

Perfect for business leaders who want their message to resonate, and who are ready to stop wasting money on forgettable video.

In this episode of The Inside BS Show, Dave Lorenzo sits down with seasoned litigator Charles Franklin to unpack a subject most professionals would rather avoid: what to do when you've made a mistake. With over four decades of experience representing licensed professionals—lawyers, doctors, accountants, real estate agents, and even hair braiders—Charles explains the right way to respond when your license is on the line.

Together, Dave and Charles explore real-world examples of regulatory investigations gone wrong, and they highlight the Three Cs—Candor, Contrition, and Cooperation—as the keys to getting through a crisis with your livelihood intact. Charles also shares practical insights about professional discipline, the importance of legal representation, and how the wrong reaction can compound your problems.

Whether you're a licensed professional or you advise them, this episode delivers an unflinching look at what it takes to survive—and recover from—career-threatening mistakes.

What You’ll Discover Today:

• Why professionals get in more trouble for how they respond to a mistake than the mistake itself
• The difference between a licensing board complaint and a malpractice suit
• Why representing yourself is almost always a terrible idea
• Real-world examples of professionals who made things worse by trying to handle it themselves
• How regulators think—and why they often prefer humility over defiance
• What happens when you lie to an investigator
• Why different professions have different “cardinal sins” that trigger harsh penalties
• The career-building power of joining groups and saying yes to new opportunities
• Charlie’s journey from insurance defense to building a niche in licensing defense

Key Topics Discussed:

• The Three Cs: Candor, Contrition, Cooperation
• Regulatory investigations vs. civil lawsuits
• Representation in licensing matters
• Professional discipline case studies
• Networking and career development
• Empathy and emotional intelligence in leadership

Connect with Charles Franklin:
📞 Phone: 847-701-2250
🌐 Website: https://fgcclaw.com

On this episode of The Inside BS Show, Dave Lorenzo interviews Phil Gafka, founder of LEAP Coaching. Phil breaks down the real roadblocks that keep business leaders stuck, and how to overcome them. From cultivating a bold vision to building a strong culture and staying committed when things get tough, Phil shares hard-earned insights on what it takes to grow as a leader and grow your company. This conversation is a must-listen for entrepreneurs ready to move beyond survival mode and toward something meaningful and transformative.

What You’ll Discover Today:

• Why thinking bigger is the key to escaping stagnation
• How to develop vision, culture, and clarity of purpose
• The difference between managing and leading
• Why blind spots and baggage block your progress
• The one guarantee Phil gives clients that transforms their culture
• How to stay committed even when results take time

Key Topics Discussed:

• Vision vs. mission: how to set direction and stay aligned
• Self-awareness and the importance of building around your strengths
• How a toxic team member can hold back your entire organization
• The role of leadership mindset in fostering innovation
• Trust-building in high-stakes coaching relationships
• The real difference between a solid plan and one that actually works

Call Us:
(305) 692-5531