What if the solutions you’ve already created could generate value for decades—without more of your time? In this episode, Dan Sullivan reveals how packaging, naming, and protecting your ideas transforms them into scalable intellectual property. Learn why your “second company” (your multiplier) could soon be worth more than your entire business—and how to make it happen.

Here’s some of what you’ll learn in this episode:

• How to make your solutions valuable by protecting them through intellectual property law.
• The thinking tool that lets you find the right person for the right role.
• How you can easily turn your ideas into intellectual property.
• The importance of sticking to your business model.
• How you can franchise your ideas.
• The future of Strategic Coach® over the next 20 years.

Show Notes:

Your first company, your R&D company, creates solutions for people.

Your second company, your multiplier company, packages your solutions as your intellectual property.

If you record, package, and name a solution you’ve created, it will have massive ongoing value.

Before you put your ideas out into the world, you must protect them.

Boredom with your own solutions is a hidden risk—document them before you move on to the next idea.

The value of Strategic Coach’s patents will soon surpass 55 years of coaching revenue—proof that IP compounds value.

Protecting your creativity isn’t just a multiplier; it’s an accelerator of long-term wealth.

A two-company structure makes you immune to market chaos because you control the value of your ideas.

Your biggest breakthroughs will come from technology multiplied by teamwork, not from grinding harder.

The same business model that built your success can scale infinitely—if you focus on IP, not just execution.

Resources:

Unique Process Advisors by Dan Sullivan

Instant IP

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

Unique Ability®

Perplexity

This Tool Will Help You Make Sense Of The Past AND Take Charge Of Your Future

Everything Is Created Backward by Dan Sullivan

Extraordinary Impact Filter by Dan Sullivan

Growing Great Leadership by Dan Sullivan

The 4 C’s Formula by Dan Sullivan

Do you feel torn between the company you have and the one you wish you had? In this episode, Dan Sullivan reveals The Second Company Secret—how successful entrepreneurs leverage their first (real) company to fuel a second (multiplier) company built on intellectual property. Discover how to eliminate tension between the two, protect your creativity, and unlock exponential growth.

Here’s some of what you’ll learn in this episode:

• Why your real company frustrates you.
• Why your imaginary company seems perfect.
• What you can do with the new Second Company Secret thinking tool.
• What you’ll come to realize if you closely examine your two companies.

Show Notes:

Entrepreneurs often undervalue their real company while idolizing an imagined “perfect” version.

Your real company isn’t the problem—your thinking about it is.

Your most creative breakthroughs feel tied to this unrealized vision, but it lacks traction.

Your second company allows you to see the value of your first company.

You could be making money at one company while still resenting how much of your time it takes up.

Your second company thrives through collaboration, not through your time and effort.

Structure and partners are non-negotiable—they’re the multipliers of your vision.

You bring the vision and capabilities, and your partners bring the reach.

When your second company succeeds, it fuels even greater creativity and innovation in your first.

The solutions you create are your intellectual property. Take steps to protect them.

Resources:

Unique Ability®

The V.C.R. Formula

Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage

What Is An Impact Filter?

Are you prepared for the biggest economic shift in 80 years? In this episode, Dan Sullivan reveals how the new global tariff landscape creates unprecedented opportunities for agile entrepreneurs. Learn why the post-WWII economic order is over, how to adapt your business model, and why being alert, curious, and resourceful is the secret to success in this emerging era.

Here’s some of what you’ll learn in this episode:

• The real history behind today’s tariffs—and why it matters for your business.
• How WWII transformed the U.S. economy into a global powerhouse.
• Why the U.S. dollar leads world trade (and why that’s changing).
• Why the U.S. Navy started protecting trade routes around the world.
• Five critical strategies every entrepreneur must adopt now.
• A simple framework to help clients regain confidence in uncertain times.
• Why China faces unprecedented challenges in this new era.

Show Notes:

On April 3, the U.S. announced tariffs of 10% for most countries, with higher rates for nations with significant trade imbalances.

Post-WWII, the U.S. economy was self-sufficient, yet other countries charged tariffs on U.S. goods while enjoying tariff-free access to American markets.

One-sided tariffs led American corporations to offshore factories, costing U.S. jobs and prosperity.

Trump’s tariffs are a negotiation tactic to reset unfair trade terms and bring manufacturing back to the U.S.

China’s current trade practices make it the primary target of aggressive tariffs (now 125%).

U.S. companies abroad face tariffs unless they relocate production home—creating a surge in domestic opportunities for entrepreneurs.

You want to be the buyer in every negotiation. The buyer is the one who can walk away from the table.

The United States is the best place to sell a product created anywhere in the world because it has the most customers.

Tariffs aren’t about fairness. They’re about trade.

Entrepreneurs are skilled at responding very quickly to new dangers and new opportunities and developing new strengths in the process.

Global supply chains are fracturing, forcing businesses to source locally and regionally.

During uncertain times, people feel as though they’ve lost their future.

You can help clients and customers rebuild confidence in their future by focusing on their dangers, opportunities, and strengths (D.O.S.®).

The 1945–1992 economic order was a historical anomaly, and we won’t see anything like it again.

AI reduces labor costs (and creates new opportunities for entrepreneurs as a result).

Resources:

Perplexity

Trump: The Art of the Deal by Donald J. Trump and Tony Schwartz

The D.O.S. Conversation® by Dan Sullivan

The Great Meltdown by Dan Sullivan

Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz