We're joined by​Aisha Owolabi​, a seasoned content marketer at ​Photoroom​ and founder of the ​Smarketers Hub​, a community for Africa's brightest marketing minds to connect and grow.Aisha discusses the importance of balancing efficiency with creativity in marketing, how content marketing is changing, and the significance of user research preceding any content strategy. She introduces her book, ​Inside the Marketer's Room​, which compiles insights from marketing leaders worldwide. Here’s what you’ll learn in this episode:📈 Understanding the crucial role of your audience's problems in marketing.🧠 How AI is transforming content creation in the next decade.🌍 What diversification of content formats means for modern marketers.You can reach Aisha at:- LinkedIn:www.linkedin.com/in/sheistheaisha- Instagram:https://www.instagram.com/sheistheaisha- X -https://x.com/sheistheaishaFollow us:X (Twitter):https://x.com/insidethetechos/Instagram:https://www.instagram.com/insidethetechos/You can subscribe to our newsletter athttps://insidethetechosystem.kit.com/

In our last episode for the year, we're reflecting on all our favorite moments from 2024 and sharing what we're most grateful for. Additionally, we're answering your most burning tech and non-tech questions in this one. Enjoy!

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Show Notes & Resources

(00:00) - Introduction and Year-End Reflections

(02:12) - Gratitude and Personal Growth

(03:13) - Podcasting Journey: Challenges and Milestones

(06:59) - Guest Highlights and Insights

(09:54) - Video Podcasting and Merch Launch

(11:53) - The ITT Team

(13:38) - Future Plans

(22:11) - Advice for Aspiring Podcasters and Community Builders

In this episode, we talk to Ifelade Ayodele, co-founder and CEO of Blaaiz, a cross-border payment and remittance company. We discuss Ife's journey from studying physics to working in finance and eventually founding Blaaiz. The conversation explores the challenges and opportunities in the African FinTech landscape, the impact of his experiences at Stanbic Bank, and the vision behind Blaaiz. Ife shares insights on the audacity of Nigerian entrepreneurs and the future outlook for African founders in raising capital.

You can reach Ifelade at:

- https://www.linkedin.com/in/ifelade-ayodele/

Show Notes & Resources

(02:01) - Introducing Ifelade

(11:00) - The Journey to Founding Blaaiz

(22:18) - Navigating the African Fintech Landscape

(31:25) - Advice for Aspiring African Entrepreneurs

In this episode, we sit down with Zillah Waminaje, a health technology expert, to discuss her journey in the health tech sector, the integration of technology with healthcare, and the innovations transforming health product access in Africa.

Zillah shares insights on the challenges and opportunities within the health tech landscape, emphasizing the importance of partnerships and regulatory frameworks in driving impactful solutions.

You can reach Zillah and Salient Advisory at:

• https://www.linkedin.com/in/zillahywaminaje/
• https://x.com/salientadvisory/
• https://www.salientadvisory.com/

Follow us: X (Twitter): https://x.com/insidethetechos/ Instagram: https://www.instagram.com/insidethetechos

You can subscribe to our newsletter at https://insidethetechosystem.kit.com/

Show Notes & Resources

(00:00) - Introduction to Health Tech and Its Integration with Healthcare

(02:58) - Zila Waminage: A Journey in Health Technology

(05:54) - Impactful Health Initiatives During COVID-19

(09:07) - Understanding Health Tech Innovations

(11:58) - The Interconnectedness of Health Tech and Healthcare

(14:48) - Challenges and Opportunities in Health Tech

(18:02) - Salient Advisory: Bridging Innovators and Governments

(26:32) - Overview of Health Product Access in Africa

(30:17) - Innovators in Health Supply Chain

(36:41) - Government Partnerships and Bureaucracy

(43:32) - Financial Sustainability for Health Startups

(46:49) - Future of Health Tech Innovations

In this episode of Inside the Techosystem, we are joined by Kristin H. Wilson. Kristin is the Chief Strategy Officer at Spurt and Managing Partner at Innovate Africa Fund.

Kristen shares her unique journey from aspiring doctor to venture capital expert, emphasizing the importance of evidence-based practices in entrepreneurship. The discussion highlights the significant role of the African diaspora in funding startups and the need for effective problem-solving in the entrepreneurial landscape.

You can reach Kristin at:

• https://x.com/kristinhwilson
• https://www.linkedin.com/in/hkristinwilson

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X (Twitter): https://x.com/insidethetechos Instagram: https://www.instagram.com/insidethetechos/

You can subscribe to our newsletter at https://insidethetechosystem.ck.page

Show Notes & Resources

(05:51) - Kristin Wilson’s Journey in Tech and Venture Capital

(09:05) - The Role of the African Diaspora in Venture Capital

(11:58) - Understanding Problems vs. Solutions in Entrepreneurship

(14:52) - The Importance of Mentorship and Market Access

(29:57) - Navigating Challenges in the Tech Ecosystem

(30:54) - Unlocking Connections: The Importance of Networking

(33:54) - Reevaluating the Move: Perspectives on Relocation

(35:11) - Innovate Africa Fund: Scaling Sustainable Innovation

(39:51) - Founder-First Approach: Supporting Entrepreneurs

(43:52) - Investment Dynamics: Early Stage Challenges

(47:34) - The Methodology of Due Diligence

(50:35) - Diaspora Engagement: Attracting Limited Partners

(52:03) - Learning from Global Markets: Inspiration for Innovation

(55:28) - The Future of Spurt: Culture and Expectations

(57:48) - Living the Dream: Personal Aspirations and Future Goals

In this episode, we interview Douglas Kendyson, the founder and CEO of Selar, the largest creator platform in Africa. Douglas shares his journey in tech, from software engineering to becoming a full-time entrepreneur with Selar.

We also discuss the African creator economy, the future of work, and the role of AI in content creation.

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Send any questions or feedback you have to insidethetechosystem@gmail.com

You can subscribe to our newsletter at ⁠https://insidethetechosystem.substack.com⁠

Show Notes & Resources

(05:18) Introducing Douglas Kendyson

(18:52) The Rise of the Creator Economy

(24:50) Building a Successful Product in the Creator Economy

(27:52) From AWS Credits to Full-Time Focus

(31:07) Team Growth and Transition

(35:30) Selar: A Store Builder, Not Just a Marketplace

(38:26) Commission and the Affiliate Network

(51:21) The African creator economy and the future of work

(55:00) Sourcing data and conducting surveys for industry reports

(56:28) The role of AI in content creation: Enhancing, not replacing, creators

(01:03:16) Transitioning from engineering to entrepreneurship: A personal journey

(01:09:04) Advice for aspiring creators: Invest in your craft and be strategic in your marketing

In this episode, we sit down with Benjamin Dada, the founder of one of Africa's leading tech publications. We get an insider's view into the Nigerian tech landscape.

We also discuss what it takes to be a tech journalist and what the tech market in Nigeria will look like in the future.

You can reach out to Benjamin on X (formerly Twitter) at @dadaBen_.

Follow #InsidetheTechosystem on Twitter & Instagram: @insidethetechos

Send any questions or feedback you have to insidethetechosystem@gmail.com

You can subscribe to our newsletter at tinyletter.com/insidethetechos

Show Notes & Resources

(05:48) - Guest introduction

(06:31) - Benjamin introduces himself and answers questions about how he got into tech.

(32:14) - What excites Benjamin about the Techosystem?

(38:43) - What’s that one thing that annoys Benjamin about the Techosystem?

(43:50) - Benjamin’s thoughts on Fintech being overcrowded?

(50:44) - Meme about NIBSS holding the fintech space: https://www.linkedin.com/posts/oluwafelami-ajikobi_financefun-nibssinsights-activity-7094881212011298816-plUO/

(59:28) - Does Benjamin think we are still too young to benefit from M&As?

(01:08:04) - What advice would Benjamin give someone starting in journalism?

(01:21:58) - Benjamin talks about the LevelUp series

(01:23:32) - What would Benjamin do differently when building benjamindada.com?

(01:29:14) - What’s the next best industry for Benjamin after Fintech?

(01:33:08) - The episode with Chidi Williams, founder of Rulebase: https://podcasters.spotify.com/pod/show/insidethetechosystem/episodes/Episode-19---A-Conversation-With-Chidi-Williams-e1ldo52

In this episode, we discuss finance, investments, and product scaling with Adebayo Adegbenro, a product equity investor.

He takes us on a journey into venture capital funding and its role in a product's growth.

Ade's experiences in this industry help us better understand debt, investment banking, cryptocurrencies, and infrastructure private equity.

You can reach out to Ade on LinkedIn.

Follow #InsidetheTechosystem on Twitter & Instagram: @insidethetechos

Send any questions or feedback you have to insidethetechosystem@gmail.com

You can subscribe to our newsletter at https://insidethetechosystem.substack.com

Show Notes & Resources

(04:50) - Guest introduction

(05:42) - Ade introduces himself

(10:09) - Adebayo Ogunlesi’s talk: https://youtu.be/x6N-r_lwbf4?si=76CBPrydaAEIGzKS

(12:56) - What are some of his favorite industries to invest in?

(15:20) - What does a typical day of an investment banker look like?

(24:09) - How can someone go on to become an investment banker?

(29:56) - What is it like to raise funds for a company?

(58:38) - Ade’s thoughts on leverage vs equity capital raise

(01:11:30) - What are some of the riskiest sectors to invest in?

(01:18:42) - What are the challenges of building a product?

(01:29:34) - What are signs a startup might succeed?

(01:35:46) - What would Ade be doing if he was not in investment banking in tech?