• Insights, Marketing & Data: Secrets of Success from Industry Leaders

  • 著者： Henry Piney
  • ポッドキャスト

Insights, Marketing & Data: Secrets of Success from Industry Leaders

著者： Henry Piney
無料で聴く

  • サマリー

  • Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
    © 2025 Insights, Marketing & Data: Secrets of Success from Industry Leaders
    続きを読む 一部表示

あらすじ・解説

Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
© 2025 Insights, Marketing & Data: Secrets of Success from Industry Leaders
マーケティング リーダーシップ 個人ファイナンス 経済学
続きを読む 一部表示
エピソード
  • IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.

    IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.
    2025/02/18

    Send us a text

    What a pleasure to welcome on Catherine Willis of IHG Hotels and Resorts onto the podcast. Catherine is a font of knowledge and brings to bear amazing perspective. In addition to our chat about the importance of beige food and darkened rooms (qual researchers, you’ll understand), some highlights from our conversation:

    How to uncover true consumer motivations

    • Identifying and addressing anxiety points
    • Learning from police interrogation techniques
    • The importance of the ‘love spark’ in car purchase
    • Advice for young people entering the industry
    • The impact of AI
    • Lessons from Ford, Cox Communications and LG Electronics



    All episodes available at https://www.insightplatforms.com/podcasts/

    Suggestions, thoughts etc to futureviewpod@gmail.com
    続きを読む 一部表示
    46 分
  • ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.

    ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.
    2025/01/05

    Send us a text

    Delighted to have on Steve Phillips, the Founder, former CEO and now Chief Innovation Officer of Zappi. Steve is one the foremost thinkers and entrepreneurs in consumer insights, marketing and innovation, a veteran of several start ups and the driving force behind Zappi, who took on a $170m investment from Sumeru Equity Partners in December 2022 to drive further innovation.

    We have a great conversation including:

    • The story behind Zappi’s creation and growth
    • Advice for entrepreneurs
    • How to instill true benefits from automation
    • The balance between self-service and conventional agency offerings
    • Using meta-data and AI models to ideate before testing
    • The use of AI agents
    • Managing the transition from CEO and ensuring staff still say ‘no’

    With thanks to Insight Platforms for their support and MX8 Labs for sponsoring.



    All episodes available at https://www.insightplatforms.com/podcasts/

    Suggestions, thoughts etc to futureviewpod@gmail.com
    続きを読む 一部表示
    50 分
  • DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.

    DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.
    2024/12/12

    Send us a text

    Is brand tracking totally broken? Or just boring? Well, maybe it’s neither.. I’m delighted to chat to James Turner (JT) who is the founder and CEO of Delineate, the pioneering firm challenging the status quo in a critical sector. Drawing on experience and learnings from Circana, BT, Black Swan and Edelman, JT is great company and offers a unique perspective. Among other areas, we discuss:

    • Learning to handle ‘big data’ in the early days
    • Why consumer insight businesses often don’t have their data houses in order
    • Learning from the world of PR
    • Moving from brand tracking to campaign tracking….and back again
    • Lessons for founders
    • What’s next for Delineate


    If you want to support the podcast and future episodes, please follow/ review etc on Apple, Spotify etc.




    All episodes available at https://www.insightplatforms.com/podcasts/

    Suggestions, thoughts etc to futureviewpod@gmail.com
    続きを読む 一部表示
    48 分
activate_buybox_copy_target_t1

Insights, Marketing & Data: Secrets of Success from Industry Leadersに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。