Designing Tokenomics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In designing the tokenomics for your business there are four key areas to consider:

Role of the token -- what role will the token play and what value will it bring.

The token could be a store of value, provide access, or facilitate governance.

Supply of the token -- how many tokens will be minted, used, and burned.

The supply could be fixed or variable.

It could increase or decrease based on a community vote.

Utility of the token -- how does the holder of the token use it.

What access does the token bring?

What value could it have?

What voting rights can the user hold?

Incentive of the token -- what drives a user to obtain a token and use it?

Does it represent ownership in which case the token acts as a security?

Does it represent compensation in which case the user could exchange it for dollars and spend it.

A good token design can keep up with the demand of the network.

It can be repaired by votes from the community if there’s a fault in the design.

Consider these issues in your tokenomics design.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

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On this episode of Investor Connect, Hall welcomes Jonathan Loewenhar, Founder and Managing Partner of Enjoy The Work. Located in Austin, Texas, Enjoy The Work is a consulting firm dedicated to helping founders develop the essential skills needed to transition effectively into successful CEOs. With a focus on startups that are navigating the complex landscape of growth and management, the firm provides expert guidance that empowers business leaders to optimize operations and foster high-performing teams. Through engaging workshops and personalized coaching, Enjoy The Work aims to bridge the gap between mere entrepreneurial spirit and effective company leadership.

Jonathan Loewenhar has had an impressive career, operating in various sectors and accumulating rich experiences in growing and managing businesses. Starting as an operator who successfully led a division generating a billion dollars, Jonathan has shifted his focus to empowering other entrepreneurs. He has worked with numerous startups, honing his expertise in what differentiates successful founders from those who struggle. Jonathan's passion for creating value and helping founders succeed led him to establish Enjoy The Work, where he emphasizes the need for skills development equating to a founder's entrepreneurial journey.

In this episode, Jonathan discusses the unique challenges founders face as they transition into leadership roles, particularly the important shift from a founder's mindset to that of a CEO. He articulates the need for effective communication and management skills, which are often overlooked during the initial phases of a startup. Additionally, Jonathan shares insights into how his firm collaborates with startups, emphasizing a tailored approach that adapts to the specific context and dynamics of each company. His perspective aligns well with the evolving trends in entrepreneurship, particularly in the wake of recent economic changes.

Visit Enjoy The Work at www.enjoythework.com, LinkedIn, and on Twitter. Reach out to Jonathan Loewenhar at www.linkedin.com/in/jonathanloewenhar and on Twitter.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

How To Apply a Token

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Tokens bring a new level of incentives to your business.

Consider these steps in tokenizing your business model.

Define the characteristics of your token as follows:

Determine the role of the token such as giving voting rights, acting as a store of value, or representing ownership.

Determine the rules around fungibility, transferability, supply, and flow.

Apply tokenization to your business model by asking these questions:

What part of the business would benefit from decentralization?

What part would work better with fractionalization?

What part would improve with incentives?

Focus on applying tokenization to your value proposition.

Determine how many tokens to mint and what the token holder must do to earn it.

Estimate the cost of running and managing a token process.

Figure out how the token will be distributed, exchanged, and used.

Choose a platform on which to run the token economy or discuss building your own.

Create a sales and marketing plan to promote the token and engage users.

Tokens bring a new layer to building a business.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.