Jim Ericson of FamilySearch knows a little something about marketing and family history. And while it might seem like an odd marriage of interests, he's turned it into a successful career dedicated to helping people connect to their families.

After receiving his MBA, Jim’s professional career started at Ancestry in 1998, where he managed Ancestry’s family tree products and led marketing efforts to grow their new subscription service from 20,000 subscriptions to more than one million within three years. Since leaving Ancestry in 2001, he also led marketing efforts for two family history startup companies, OneGreatFamily and FamilyLink, before joining FamilySearch in 2010.

Originally hired to increase awareness of FamilySearch Indexing, Jim has enjoyed various marketing roles at FamilySearch and now manages the marketing efforts in Europe and North America. Jim currently resides in Cedar Hills, Utah with his wife, Kelly. They have five children.

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