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Johna Burke - Why measurement is key to the credibility of public relations in management

Johna Burke - Why measurement is key to the credibility of public relations in management

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In this episode, Stephen Waddington discusses the measurement and performance management of public relations with Johna Burke, CEO, AMEC.

They discuss:

  • How data helps practitioners prove their value to senior leaders and gain credibility and influence in management.

  • The importance of reliable, ethically sourced data, ensuring that data is properly vetted to maintain trust and integrity.

  • How to use real-time data to manage the performance and effectiveness of public relations campaigns.

  • How the AMEC framework helps link public relations work to business goals and helps understand outputs, outtakes, and outcomes.

  • Why is comparing media coverage to advertising value equivalent (AVE) outdated and unhelpful?

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

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