This Just Peter episode comes with a twist... we forgot to hit record for the first 15 minutes. Yes, you read that right. While those “lost minutes” will never be released, Holger from Hubdrive and I dove right back in, still laughing, and covered a lot of ground.

We talked about Hubdrive’s journey from SI to pure ISV, cultural differences between the European and North American Dynamics partner ecosystems, the challenges and opportunities in HR solutions, and of course… Formula 1.

Holger also shares his thoughts on AI and Copilot... what’s overhyped, what’s actually delivering value, and how customers can really benefit without even realizing AI is behind the scenes.

If you’ve ever:

• Forgotten to press record

• Wondered why some partners stick to their lane while others expand

• Debated whether AI is overrated or underhyped

• Wanted to hear a German’s honest take on Formula 1

  …this episode is for you.

Topics covered:

• The “lost” 15 minutes and how to restart with energy

• Why Hubdrive moved away from implementations

• Partner openness: Europe vs. North America

• Overhyped tech trends in Dynamics today

• HR solutions inside BC & F&O and why partners shouldn’t run from them

• The personal side of balancing travel and life

In this episode of Just Peter, I sit down with longtime Microsoft Dynamics veteran Jon Rivers. He is a community advocate, Volkswagen enthusiast, marketing expert, and mentor to many in the channel.

Jon shares insights from over two decades in the Dynamics space, from his early Convergence days to helping ISVs and VARs build smarter marketing foundations through his agency, Marketeery. We talk about how to grow your network in a tight-knit ecosystem, the power of mentoring, and the common pitfalls partners face when it comes to brand visibility.

We also dive into Jon’s personal life; his passion for classic Volkswagens, his dream of becoming a chef, and why community still drives him after all these years. A must-listen for newcomers and seasoned professionals alike.

This is Part 2 of our conversation with Jacob Pepper — and this time, it’s deeply personal.

In this special Diversity in Dynamics edition, Jacob shares:

• What “bringing your full self to work” actually looks like

• His experience as a young gay professional in a straight-majority space

• What companies often get wrong about inclusion

• And the advice he would give to anyone who doesn’t yet see themselves represented in this ecosystem

Catch Part 1 to hear Jacob’s perspective on ISV strategy, partner events, and building a career in Dynamics.