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Mike Goff is someone who’s left a lasting mark not just on Kansas City, but on the national and global stage. Mike’s career spans the agency world, the corporate world, and now the fast-growing space of fractional CMO services. He’s worked with some of the most iconic names in business and culture — Hallmark, the NFL, even the Rolling Stones — and played a key role in bringing the Sprint Center to life in the heart of downtown KC.

What makes Mike stand out is his relentless curiosity, his gift for building high-performing teams, and his ability to connect marketing to the bigger business picture. His career is packed with insights — a real roadmap for any marketer looking to grow and lead. And on top of all that, he’s simply one of the kindest people you’ll meet.

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Joe Greene is a true marketing heavyweight whose career spans both the client and agency worlds. From launching groundbreaking mortgage campaigns at Dreyfus to helping American Express dig out of a $300 million-hole, Joe has been at the center of some of marketing’s biggest challenges and boldest transformations. And when he landed in Kansas City, he brought that same vision and precision to American Century Investments, where he built out powerful, data-driven strategies.

What sets Joe apart is his rare ability to merge analytical precision with creative thinking — always with the customer front and center. Joe was a pioneer and early champion of data-driven marketing. He will talk about what it takes to lead lasting change in large organizations, and the lessons he's learned crossing the bridge between agency life and corporate leadership.

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Today, we’ll hear the inspiring journey of Siobhan Lesley — one of the forces behind the success of Valentine Radford, one of Kansas City’s legendary agencies, where she rose all the way to President. Siobhan’s story is rooted in leadership, purpose, and a deep passion for people. We’ll dive into her work on iconic accounts like Pizza Hut, and how that path eventually led her to another great KC agency — Walz Tetrick — followed by her move to Gilda’s Club, a lifeline for those impacted by cancer. And if you’ve ever wondered whether this wild industry is the right fit for you, stick around — Siobhan shares a piece of advice that just might help you figure it out.

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