Introduction:

• Host: Dr. Allen Lycka
• Guest: John Hernandez, professional sales and management trainer, leadership coach, and modern alchemist
• Topics: Journey to success, overcoming failures, and the integration of alchemy in personal and professional life

John Hernandez’s Background:

• Professional sales and management trainer since the mid-1980s
• Leadership trainer and coach for several years
• Managed firms in the consumer and professional audio-visual industry across the western United States
• Co-founder of a multimillion-dollar corporation
• Experience with significant professional failures and how they contributed to growth

Journey and Early Influences:

• Entrepreneurial spirit from a young age
• Developed resilience and learned to handle rejection early in his career
• Deep interest in mythology and ancient history, leading to the study of alchemy

Alchemy and Personal Development:

• Alchemy as a lifelong influence, connecting personal and professional growth
• Learning from the International Alchemy Guild
• Teaching alchemy and hermetic sciences
• Using alchemical principles to transform challenges into opportunities

Overcoming Challenges and Failures:

• Self-sabotage and ego as major roadblocks in early career
• Transitioning from isolation to collaboration, leading to increased success
• Facing industry changes and rebuilding the company multiple times
• Emphasizing the importance of adaptation and reimagining business strategies

Pandemic Challenges:

• Adapting to the pandemic and supporting employees and clients
• Embracing new technologies like Zoom for continued operations
• Importance of resilience and risk-taking during uncertain times

Practical Techniques for Personal Transformation:

• Use of visual imagery to evoke emotional responses and behavioral changes
• Importance of connecting heart and brain for effective transformation
• Practical tools for immediate and impactful change

Continuous Growth and Learning:

• The concept of "Magnum Opus" or great work in alchemy
• Lifelong journey of self-improvement and vigilance
• Making friends with inner critics and managing self-doubt

Living a Fantastic Life:

• Importance of intention and action in creating a fulfilling life
• Personal experiences and travel as sources of joy and enrichment
• Building meaningful connections with people globally

Advice for Listeners:

• Start with personal growth to create the life you want
• Embrace setbacks and challenges as part of the journey
• Seek mentors and coaches who resonate with your goals

Contact Information:

• Website: Alchemy Coaching Institute
• Offer: Free 15-20 minute consultation to explore coaching fit

Conclusion:

• Emphasize the value of continuous self-improvement and adaptability
• Encourage listeners to explore alchemy and personal growth tools
• Thanking John Hernandez for sharing his insights and experiences

BIO:

John has been a professional sales and management trainer since the mid-1980’s, and a leadership trainer and coach for the past several years. He has managed several firms in the consumer and professional Audio Visual industry throughout the western United States. Ten years ago, John and his business partner began thier own company, building it into a multi-million dollar corporation. Like many, John has experienced epic failures during his professional career; however, he continue to learn from them and choose to take risks. John learns from identifying his own blocks and seeing and acting upon his potential.

Social Media:

Website: https://www.alchemycoachinginstitute.com/