• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • 著者： Sarah Williams
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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

著者： Sarah Williams
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  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2023 Sarah Williams
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  • 6 Ways to Keep a Subscriber

    6 Ways to Keep a Subscriber
    2024/09/04
    As a subscription box owner, you spend so much time working to gain new subscribers. But how much time and energy do you put into retaining your current subscribers? Cancellations are a reality of the subscription box industry. No matter how amazing your subscription box is and no matter how much time and effort you put into creating an outstanding subscriber experience, some subscribers will cancel. That doesn’t mean there’s nothing you can do to reduce the number of cancellations and retain more subscribers. Even a small increase in retention rate can make a big difference. Let’s talk about six things you can do to retain more subscribers. Keep Things Trendy or Seasonal How often do you change up the lineup of items in your box? I’m always researching new trends and thinking ahead to what holidays or seasons are coming up. Keep things fresh and fun to keep subscribers excited about what’s coming next month! Ask Your Subscribers What They Want Simply including your audience in the decision-making process can make a huge difference. Send out questionnaires and surveys or poll them on social media. Getting their input creates buy-in and a greater feeling of community. Engage With Your Subscribers During your monthly LIVE unboxing, engage directly with subscribers. Are you using SMS messaging? Text subscribers, asking what their favorite item was and asking for pics of them using or wearing something from the box. With their permission, use those pictures for social proof and to make subscribers feel even more a part of your community. People love to feel included! Create Added Value Your subscribers are the VIPs of your business. Make sure they feel that way. Send subscriber-only emails or surprise them with a coupon in their box good toward something in your shop. Need more ideas? Grab my resource - 10 Ways to Surprise and Delight Your Subscribers. Offer a Lower-Priced Tier in Your Subscription Box The number one reason people cancel their subscriptions is financial. Offering a lower-priced tier at the point of cancellation is one way to retain them. Some subscribers will love this option and may even move back up to the higher tier when their budget allows. Billing and Follow Up It’s not fun or exciting, but keeping track of billing issues and missed payments can make a huge difference in managing subscriber turnover. Payments are missed because of card changes or changes in addresses and sometimes subscribers forget to update their info. Reminders and personal follow-up can eliminate so much of that. Track your retention rate every month. If it starts to slip and fall below 80%, you have an issue that needs to be addressed quickly. Put time and effort every day into retaining subscribers. Join me for this episode for quick tips on boosting subscriber retention. Simple changes can make a big difference—tune in now! 10 Ways to Surprise and Delight Your Subscribers. Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    28 分
  • 169: How a One Time Holiday Box Can Validate Your Subscription Box Idea

    169: How a One Time Holiday Box Can Validate Your Subscription Box Idea
    2024/08/28
    Have you been sitting on the sidelines, listening, watching, and waiting to launch your subscription box? You have an idea, and you’ve taken some steps toward turning those dreams into reality, but something is holding you back. What if you could test your subscription box idea with your target audience without committing to a full-blown launch? Now is the perfect time to validate your subscription box concept with a carefully curated one-time box. Retail and e-commerce businesses will see high consumer spending over the next four months. Most will bring in 50% of their total year’s revenue during the next four months. That makes now the best time to test your idea. During the holidays people are more likely to spend on items for others. They’re looking for something fun and unique, something special that stands out from all the other gifts under the tree. Your one-time holiday box can be the perfect, thoughtful gift. The ultimate goal is to start, launch, and grow a thriving subscription box business. And a one-time box can be the perfect first step. A one-time box has a lower commitment for customers. It allows you to bring them into your business and then nurture them into being a subscriber. Your one-time box should be similar to your subscription box idea, appealing to the same ideal customer. Think about whether the recipients will receive the box before the holidays or as a holiday gift. This determines whether it can be holiday-themed or needs to be an everyday theme. I do a one-time holiday box every year. My audience loves it, it sells out early every year, and it brings a nice punch of revenue into my business in the 4th quarter. Since it’s intended to be given as a holiday gift (although a lot of my customers buy it as a gift to themselves), the contents of my holiday box do not have a holiday theme. Instead, it contains items similar to those found in my Monogram Box. A one-time box is your opportunity to get it right. To put together a curated experience that will wow your ideal customer and give them a feel for what they could expect if they became a subscriber. Now that you’ve curated your one-time holiday box, it’s time to sell it. Continue the audience building you’ve already been working on. Engage your audience in the process and get their buy-in with polls, behind-the-scenes, and other interactive content. Plan a launch following the Launch Strategy with socials, lives, emails, and ads. Go all in. To be successful, you need to market your one-time box with a launch. Create urgency, scarcity, and exclusivity by selling one-time boxes as pre-orders. Analyze what’s working and what isn’t and adapt. This process is great for new subscription box owners since you’ll go through a launch, curate a box, market the box, and fulfill the box. You’ll learn a ton about the launch process just by launching a one-time box and be ready to apply that knowledge to launch your subscription box. Many of my students shifted their entire businesses from successful one-time box offers to subscriptions….because they had proof of concept before turning it into a subscription box. I’ve got a great, free new resource to help you curate a box experience for your subscribers. Join me for this episode as I talk about validating your subscription box idea with a one-time holiday box. Now is the perfect time to get your subscription box dreams off the ground! Kristy’s Interview - Episode 45 - Journey from One-Time Boxes to a Thriving Monthly Subscription Nicole’s Interview - Episode 13 - A Passion for Animals Turns into 500 Monthly Subscribers Curating a Box Experience for Your Subscribers Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    24 分
  • 168: 0 to 6 Figures with a $300 Marketing Budget with Huckleberry Gems

    168: 0 to 6 Figures with a $300 Marketing Budget with Huckleberry Gems
    2024/08/21
    Katie did something I didn’t think was possible. She silenced a large group of creative women - subscription box entrepreneurs - with one statement. I posed a question to my SubSummit workshop attendees about ad spend. Katie’s drop the mic response was that she reached 6-figures in subscription box revenue with a $300 marketing budget. Katie Sager of Huckleberry Gems is a member of Launch Your Box, Scale Your Box, and my Mastermind. Katie set up shop in the back of her husband’s business. She made cutting boards and hosted paint parties. Katie differentiated herself from other crafters by producing craft kits that don’t require glue. Instead, customers assemble them using adhesive strips. (Genius!) Katie loved what she was doing, but knew she needed to grow the business. So she learned all she could about digital marketing. This led to diving deeply into Facebook Ads, learning how they work and how to understand and apply the data. Katie also realized she needed to bring recurring revenue into her business. One off sales weren’t enough. A tiered-tray subscription box was the answer. You have to spend money - and this includes having a marketing budget - in order to build a business. A business without a marketing budget is a hobby. Katie didn’t want a hobby. She wanted to build a business that would grow. So Katie ran her ads, analyzed the data, made changes when needed, and kept going. She launched with more than 40 subscribers and, within 7 months, hit six-figures in revenue. It took only 5 more months to double that number. Did all that growth come from Facebook Ads? No. Katie knew that building her email list was also important, so she turned her focus to that. She created a lead magnet and ran ads to it. She started a free Facebook Group for crafters and required their email addresses to join. Katie is a true entrepreneur and a super smart business owner. She knows there are a lot of puzzle pieces to starting and growing a successful business. She also knows how tempting it is to chase one shiny idea after another. Katie attributes her success to focusing on one puzzle piece at a time. For her, that meant ads first then email. Katie’s advice for anyone getting started is to get super focused on one thing to build your business and then, once you’ve mastered it, look to add something else. Build your following and build your list. Her focus for Huckleberry Gem going forward is all about community. Katie continues to create a community of women who have lost themselves in the busyness of parenting. Women who love to craft and connect. Join me for this episode as Katie and I talk through how she started her business and grew it to six figures in seven months with a marketing budget of only $300 a month. Get ready to be inspired! Find and follow Katie: Huckleberry Gems on Facebook Huckleberry Gems on Instagram Huckleberry Gems Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    30 分

あらすじ・解説

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
2021-2023 Sarah Williams
リーダーシップ 教育 経済学
続きを読む 一部表示

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