In this special roundup episode, we explore powerful ways businesses are using private podcasts to supercharge their launch strategies. You'll hear from Holly Haynes, Kendra Hennessy, and Julie Ciardi as they share real-world tactics for warming up prospects, building trust with strangers, and converting listeners into buyers through strategic audio content.

Topics Covered

• Content strategy for pre-launch private podcasts
• Marketing tactics to drive private podcast listenership
• Using retargeting ads to promote private podcasts
• Building trust with strangers through audio content
• Integrating client testimonials into launch sequences
• Balancing education with gentle sales messaging
• Technical best practices for launch-focused audio content

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Holly Haynes is a business strategist who specializes in helping women build full-time businesses on part-time schedules without relying on social media algorithms. She has successfully launched her signature program Antisocial School eight times using private podcasts as her primary nurture tool.

• Website: http://www.hollymariehaynes.com

Kendra Hennessy is the founder of Mother Like a Boss, where she makes house cleaning more manageable for regular moms and families. She uses private podcasts extensively across both free and paid content, with multiple feeds supporting her various programs and launches.

• Website: http://www.motherlikeaboss.com

Julie Ciardi is the founder and CEO of Ignite Her, a coaching company that helps other coaches start and scale their businesses using human design. She has perfected a launch strategy that uses private podcasts to warm up cold traffic from ads, resulting in multiple six-figure launches.

• Website: http://www.julieciardi.com

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In this special roundup episode, we explore powerful ways businesses are using private podcasts to educate, support, and retain their clients and students. You'll hear from Kim McCarter, Tammie Bennett, and Dr. TK as they share real-world strategies for structuring feeds, designing engaging episodes, and driving results. This episode offers a unique back-to-back format where each guest answers the same questions, giving you multiple perspectives on teaching with private podcasts without lengthy backstories.

Topics Covered

• Feed structure and organization strategies
• Marketing tactics for attraction and retention
• Best practices for student engagement
• Episode design for maximum action-taking
• Future plans and evolution strategies

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Kim McCarter is the founder of Black Girls Manifest Too and creator of Self-Made Success System. Her work focuses on helping life coaches, consultants, and done-for-you service providers move beyond hustle into structured high-revenue business models through premium sales, authority positioning, and aligned strategy.

• Website: http://www.smssacademy.com

Tammie Bennett is a life and business coach who hosts the Show Up Society public podcast and pop-up group coaching memberships. She specializes in helping people show up consistently in their businesses and lives through accessible coaching formats.

• Website: https://showupsociety.com

Dr. TK (Tekesia Jackson Rudd) is a licensed clinical psychologist and therapist business coach who serves mental health providers across five countries. She integrates private podcasts into her Private Practice Academy and various membership programs to provide personalized, asynchronous coaching experiences.

• Website: http://www.doctortk.com

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In this special roundup episode, we explore powerful strategies for growing email lists using private podcasts as lead magnets. You'll hear from Brittany Herzberg, Amanda Karlstad, Andrea Jones, and Natalie Koussa as they share real-world tactics for creating audio content that not only attracts subscribers but builds lists filled with highly engaged, ready-to-convert prospects. Discover how these experts design their content, promote their audio lead magnets, and achieve remarkable results like 95% sales call close rates and 3x faster client conversions.

Topics Covered

• Content strategy for audio lead magnets that drive conversions
• Marketing tactics to promote private podcast opt-ins effectively
• Positioning strategies that resonate with ideal clients
• Advanced promotion methods including paid ads and organic funnels
• Future expansion plans for private podcast lead generation
• Best practices for showcasing services through audio content

More From the Featured Guests

Brittany Herzberg is an SEO strategist who believes your content should be working harder than you do. She helps podcasts, blogs, and websites rank on Google so clients can be found without burning out from social media, using a "work smarter, not harder" approach.

• Website: brittanyherzberg.com

Amanda Karlstad is a master business coach who helps her coaching clients scale to multi-figures and beyond. She has been successfully using private podcast lead magnets for several years to attract amazing clients into her mastermind programs.

• Website: amandakarlstad.com

Andrea Jones is a mindful marketing strategist and former social media strategist who helps online business owners create simpler, smarter business solutions, especially for busy entrepreneurs. She runs the Mindful Marketing Lab membership.

• Website: andreajones.co

Natalie Koussa is a podcast guesting and positioning strategist for coaches, service providers, and founders who don't want to spend their life on social media. She helps clients become known, booked, and positioned as the only choice with brand new audiences through podcast guest campaigns.

• Website: nataliekoussa.com

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In this episode, we explore how Dani Sheriff, founder of the HA Society, transformed her membership experience by replacing traditional video replays with private podcasts. Discover how she reduced churn to just 1% while serving women dealing with hypothalamic amenorrhea (a sensitive fertility issue that requires deep community support and long-form educational content).

Links mentioned:

Instagram: https://instagram.com/thehasociety

HA Infertility Blueprint: https://thehasociety.com/blueprint

Webinar about starting an Hello Audio coaching practice: https://www.holistichapractitioner.com/coachtraining

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In this episode, we explore Michelle Pontvert's approach to hosting online events using private podcasts. Discover how this "easy events enthusiast" created a 33-contributor audio event in just 34 hours, achieved an 872-person listen-through rate, and saw a 40% uptick in overall business sales. Learn why Michelle chose audio over traditional summit formats and how she designed an experience that benefits hosts, collaborators, and listeners equally.

Links mentioned:

https://www.michellepontvert.com

https://www.michellepontvert.com/event-debrief

https://www.michellepontvert.com/quiz

https://www.instagram.com/michellepontvert

https://www.facebook.com/michelle.pontvert

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Are you a coach, consultant, or course creator using a private podcast to attract and nurture leads but finding that your audience just isn’t hitting “play”?

In this coaching episode of Launch Your Private Podcast, we sit down with Evelyn Eliza, a self-talk strategist and former therapist, to optimize her private podcast lead magnet, Self-Talk Shifts. Evelyn’s podcast is built to serve entrepreneurial women struggling with inner conflict, helping them shift self-talk from critical to supportive. But like many creators, she faced the all-too-common challenge: low listener consumption after opt-in.

Timestamps:

[0:00] Introduction to the episode and Evelyn Eliza's audio lead magnet and how it's structured.

[8:32] Messaging challenges: does “self-leadership” resonate with her ideal client?

[13:46] The three self-talk patterns that interfere with self-leadership.

[18:17] Discussion on lead magnet name and low listener consumption rates and strategies to boost consumption

[26:44] Creative strategies like Easter eggs to re-engage listeners.

[29:28] When to optimize titles, sequencing, and content for better conversions.

[31:13] Advantages of using a pop-up podcast model to add urgency.

[33:17] Drip model vs. on-demand content delivery in Evelyn’s main program.

[37:46] Addressing belief sequencing inside the podcast content for conversion.

[39:15] Evelyn’s car analogy: shifting the view of self-talk from backseat chatter to dual drivers.

[43:12] Gathering feedback through calls, voice notes, and incentives.

[45:05] Redefining success: honoring preferences instead of pushing past comfort zones.

Links mentioned:

Evelyn's private podcast: rewriteyournarrative.com/private-podcast

Self-talk Shifts Private Podcast opt-in page: https://rewriteyournarrative.com/private-podcast

Threads: https://www.threads.com/@selftalksynergy

Instagram: https://www.instagram.com/selftalksynergy/

Self-talk Synergy System program https://rewriteyournarrative.com/self-talk-synergy-system

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Wondering how to turn your high-performing content into a compelling lead magnet? Join us in this episode of Launch Your Private Podcast as we coach Joyce Layman, a seasoned visibility strategist and author, on how to transform her mindset-based content into a private podcast lead magnet that deeply resonates with her audience.

Joyce came into the conversation with content that outperforms everything else, but it's centered around mindset, not marketing tactics. Together, we unpack how to align what’s working with what she’s selling and how to use private podcasting to bridge the gap between curiosity and conversion.

Timestamps:

[0:00] Intro to Joyce Layman and why her audience is tired of social media

[5:56] Joyce walks through her membership, group program, and micro offers

[7:41] Her audience struggles with tech and low-performing lead magnets

[9:18] Repurposing a PDF into a private podcast that leads to her offers

[13:02] Joyce plans to enhance and restructure her lead magnet content

[16:19] Her top-performing episodes are about mindset and the RAS

[18:33] Using mindset as the “holy sh*t” moment to build belief early

[22:12] Messaging ideas like “Train your brain to be seen” take shape

[28:06] How a private podcast can bridge mindset and visibility strategy

[32:14] Final recommendation: test both the PDF and RAS audio lead magnets

[35:19] Joyce previews her upcoming Micro Audio Summit

Links mentioned:

http://www.joycelayman.com

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Feeling stuck trying to position your private podcast in your offer stack? You’re not alone.

In this coaching episode of Launch Your Private Podcast, we sit down with Kayla Caldwell—a licensed Profit First strategist and founder of a financial coaching firm for a hands-on strategy session on how to turn her private podcast into a paid starter kit that actually converts.

Kayla’s private podcast is packed with mindset shifts, practical worksheets, and a values-first approach to financial growth. But the real challenge? Messaging it in a way that cuts through resistance, connects with overwhelmed business owners, and leads to higher-ticket offers.

Timestamps:

[0:00] Introduction to Kayla Caldwell and why she created a private podcast as the first step in her offer ladder

[3:05] The PEACE framework and how it supports her private podcast content.

[5:10] Messaging challenge: Kayla feels stuck on how to promote the private podcast asset.

[11:50] Walkthrough of the 10-episode private podcast structure.

[14:10] Coaching advice: Lead with emotional transformation, not spreadsheets.

[22:45] Binge vs. drip: How to guide different listener behaviors.

[24:15] Include CTAs in every episode and drive engagement with emails.

[27:35] Reverse-engineer funnel numbers based on VIP client goals.

[30:15] Message toward confidence and peace in uncertain times.

[37:45] Redefining “profit” as freedom and quality of life.

Links mentioned:

http://kcvirtualbookkeeping.com

https://www.instagram.com/kcvbookkeeping/

https://www.linkedin.com/in/caldwellkayla/

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