What does it really take to break through the noise and get your book noticed?

In this episode, I talk with Leah Paulos, founder of Press Shop PR and Book Publicity School. With 25+ years in the literary publicity world, Leah has worked on campaigns for authors like Ruth Bader Ginsburg, John Lewis, and Neil deGrasse Tyson — and now she’s using that experience to demystify the PR process for authors of all stripes.

We discuss:

• Why standing out in today’s media landscape is harder than ever

• The biggest myths authors believe about publicity

• What publishers actually do — and what they don’t

• Why early prep is essential (and how to start)

• The power of small podcasts, niche influencers, and digital storytelling

• How authenticity and integrity are the new currency in publicity

• Why she’s committed to offering more affordable PR options for emerging writers

Whether you're traditionally published or indie, debut or veteran, this conversation is packed with actionable advice and honest insights from one of the best in the business.

Website: pressshoppr.com
Twitter (X): @pressshoppr
LinkedIn: https://www.linkedin.com/in/leahpaulos
Facebook: @PressShopPR

Award-winning author Sean Murphy in conversation with creative thinkers, spanning the literary, music, art, politics, and tech industries. As a cultural critic, professor, founder of a literary non-profit, Sean is always looking to explore and celebrate the ways Story is integral to how we define ourselves, as artists and human beings. This Substack newsletter and weekly podcast peels back the layers of how creativity works, why it matters, how our most brilliant minds achieve mastery. Join us to explore how our most successful and inspired storytellers engage by discussing craft, routines, brand, and mostly through authentic and honest expression.

Website: seanmurphy.net
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