Meet Rachel Allene, a remarkable mom of three and a full-time product shop owner. In this episode, Rachel shared her inspiring journey of entrepreneurship, detailing how her business took off during the pandemic and the evolution of her brand, which focuses on uplifting women and sparking joy. We delved into the challenges she faced in the early days, from navigating sales and operations to finding her unique voice in a crowded market. Rachel opened up about her personal experiences with grief and how they shaped her mission to empower others, emphasizing the importance of community and connection. Throughout our conversation, we explored the balance between vulnerability and privacy in sharing her story online, and how her commitment to serving her audience has fostered a loyal and engaged community around her brand.

RACHEL ALLENE:
Website
Instagram

00:00 - Introduction
00:28 - Meet Rachel
01:24 - Rachel's Background & Fun Facts
07:03 - Rachel's Entrepreneurial Journey
13:20 - The Importance of Persistence in Entrepreneurship
17:23 - Free Profit Planner
18:06 - Hurdles Rachel Faced as a Product Shop Owner
26:12 - Seeking Joy in the Midst of Grief: Rachel's Story
30:51 - Balancing Vulnerability and Privacy Online
39:23 - Creating a Supportive, Engaged Community
45:02 - The Simple Power of Serving Your Community

OUR SOCIALS:
Instagram
YouTube

THE AWAKENING:
The Blog
Work With Us
90-Day Profit Planner
The Awakening Archives

Today we're diving into the essential quality of grit and resilience that every entrepreneur must cultivate to navigate the inevitable ups and downs of business. Many entrepreneurs are experiencing lulls in their businesses right now, and there's several reasons for this, but it's what we do in these slow seasons that truly matters. We have to learn to embrace challenges that come our way, stay committed to our vision, and remain steadfast as we weather the storm.

If you're experiencing lulls in your business right now, you're not alone. May this episode be a beacon of light for you as you navigate the stormy seas of a slow season, and may this be an encouragement to you to keep going even when things get hard. You can do this.

00:00 - Introduction
00:37 - Being Silly & Setting the Tone
03:24 - The Importance of Grit in Entrepreneurship
09:37 - The Awakening Archives
10:41 - Client Retention: Focus on Your Existing Community
16:19 - Get Scrappy in Slow Seasons
21:35 - Stay the Course & Don't Reinvent the Wheel
26:48 - Become Obsessed with Your Vision
32:23 - Put Your Blinders On & Get to Work
35:51 - Don't Be Ruled By Your Feelings

OUR SOCIALS:
Instagram
YouTube

THE AWAKENING:
The Blog
Work With Us
90-Day Profit Planner
The Awakening Archives

We had the pleasure of speaking with Meredith Cancilla, CEO and Founder of Quixotic Design Co. Meredith is a powerhouse in the branding and design space, helping women entrepreneurs build industry-leading brands with Quixotic's signature, results-driven branding process.

We delved into her inspiring journey from a creative child to a successful business owner, discussing the pivotal moments that shaped her career. Meredith shared invaluable insights on the importance of client experience, the art of creating a cohesive brand, and the strategies that have kept her booked out and in demand.

We also explored the nuances of building passive income streams and the dedication required to make them successful. This episode is packed with actionable advice for anyone looking to elevate their business and brand.

QUIXOTIC DESIGN CO:
Website
Instagram

00:00:00 - Introduction
00:00:27 - Introducing Meredith Cancilla
00:04:43 - Quixotic Design Co.'s Origin Story
00:15:13 - The Importance of Client Experience
00:22:00 - The Awakening Archives
00:23:03 - Building Industry-Leading Brands
00:28:54 - Common Mistakes in Branding
00:33:23 - Staying Booked Out as a Service Provider
00:44:24 - The Reality of Passive Income
00:51:44 - Maternity Leave & Motherhood as an Entrepreneur
00:58:43 - Connect with Meredith & Quixotic Design Co.

OUR SOCIALS:
Instagram
YouTube

THE AWAKENING:
The Blog
Work With Us
90-Day Profit Planner
The Awakening Archives