In this episode, we have the honor of being joined by our brilliant father, Don W. Long, a seasoned entrepreneur with a wealth of experience in sales and business. He shares his journey into entrepreneurship, starting from humble beginnings and building multiple successful businesses over the years. We delve into the importance of sales, influence, and communication in business, highlighting key strategies and lessons learned from his extensive experience.

Don W. Long is a sixth-generation entrepreneur with a passion for sales and business development. Starting his entrepreneurial journey in the early 1980s, Don has co-founded and led multiple successful businesses, ranging from door-to-door sales to landscape management companies. With a focus on mastering the art of sales and influence, Don has honed his skills over the years to become a top performer in the industry.

Key Topics Discussed:

• Importance of learning to make friends with pain in entrepreneurship
• The significance of influence over manipulation in sales
• Don's journey into entrepreneurship and the businesses he has built
• The role of communication and rapport in sales success
• Practical tips for improving sales skills, including using the DISC assessment
• Stories of competing for contracts and the importance of asking for the business
• The value of follow-up in sales and fostering long-term relationships with clients
• Don's approach to sales and the hot, warm, cold list strategy for managing leads
• Lessons learned from Don's experiences in sales and business development
• The impact of persistence and communication in achieving sales success

This episode provides valuable insights and practical advice for entrepreneurs looking to enhance their sales skills and grow their businesses effectively. We hope you enjoy!

Resources:
Don's Website
Don's Free Resource: Unleash Your Power, Double Your Sales
The Official DISC Assessment

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What do you want for your life? And are you actually GOING for the things you desire?

In today's episode, we're diving into the importance of believing in and pursuing your unique dreams and desires - for your life and your business. Your desires are unique to you, and they were placed in your heart for a specific reason and purpose. It's time to uncover your dreams, pursue your innate desires, and unleash your full potential.

In this episode, we discussed:

• The importance of believing in and pursuing your unique dreams
• Balancing "what's realistic" with what you innately desire
• Surrounding yourself with the evidence of what's possible
• Taking action to bring your dreams to fruition
• Defining what "more" looks like for you
• And more...

We hope you enjoy the episode!

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Buyer behavior has changed. The industry has evolved. The culture has shifted. And because SO MUCH has changed over the past few years, it's time to adjust your approach when it comes to marketing your products and services.

Today we're diving into the importance of infusing personality into your content to build trust with your audience and customers. Because TRUST is the key to growing a strong community, increasing your conversion rate, and building a successful business.

We're covering:

• Importance of infusing personality into content
• Human-centric marketing for building trust
• Evolving buyer behavior in the market
• Blend of short and long-form content
• Incorporating lifestyle content in marketing strategy
• Value of content variety for audience engagement

Resources Mentioned:
What is human-centric marketing? by Minderest
Our 2024 Marketing Trends Report

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Work With Us:
Membership
Group Coaching
Private Coaching