Legacy to SaaS: Lessons in Leading Customer Change with John Watton
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Legacy to SaaS: Lessons in Leading Customer Change with John Watton
-
ナレーター：
-
著者：
このコンテンツについて
In this episode of Spotlight on B2B Tech Marketing, host Karen Lloyd interviews John Watton, an international marketing leader who has shaped strategies at tech giants including Adobe, Yext, and VMware.
With extensive experience in building world-class marketing strategies in complex global markets, John shares insights from his transition to a fractional CMO role where he now invests his expertise in helping start-up and scale-up ventures.
This conversation explores explores the challenges of transforming legacy software businesses to a subscription model. Learn valuable strategies for leading customer change, maintaining relevance with flat budgets, and the evolving role of fractional CMOs in today's tech landscape.
Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing and business leaders in technology.
Want to know more?
Connect with Karen on LinkedIn
Discover more at armstronglloyd.co.uk
Book a call