Meet Jared Siebert, Owner and Developer of Vintools, a company revolutionizing winery eCommerce through smart integrations and streamlined marketing solutions. Jared combines deep web development expertise with a passion for solving real-world challenges in the wine industry.

Here’s a glimpse of what you’ll learn:

• Learn about Vintools’ offerings and their expertise with Commerce7 and WineDirect

• Explore the journey from customizable website templates to API-driven email marketing solutions

• Explore practical tips for integrating tools into winery campaigns

• Discover how Vintools’ referral engine boosts customer referrals and amplifies word-of-mouth sales

• Understand the role of client feedback in driving new integrations

• Get a peek into how AI tools are shaping code development

In this episode with Jared Siebert

Join us for a deep dive into the intersection of wine, tech, and marketing. In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks chats with Jared Siebert, the founder of Vintools, about how modern APIs, integrations, and thoughtful design are helping wineries grow their online presence with less friction.

Whether you're a tech-savvy winery or just starting your digital journey, this episode uncorks the tools and strategies that are reshaping how wine brands connect with customers.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Cory Assink and Zeke Blattler, the visionary co-founders of Los Cuernos Wine. With a passion for wine and extensive experience in the industry, they're revolutionizing the market with premium canned wines. Their brand emphasizes quality, convenience, and accessibility, making great wine approachable for enthusiasts everywhere.

Here’s a glimpse of what you’ll learn:

• Explore their entrepreneurial journey from sommeliers to founders of Los Cuernos Wine

• Gain insights into their innovative approach to wine packaging, why they chose cans, and the benefits this choice brings to consumers

• Dive into their strategic decision to go non-vintage

• Discover their inclusive marketing strategy, aimed at reaching wine enthusiasts across demographics and settings

• Gain practical advice on navigating the competitive world of wine shelf placement

• Learn about their collaboration with winemaker Gerardo Espinosa, blending traditional craftsmanship with modern innovation in every can

In this episode with Cory Assink and Zeke Blattler

Have you ever wondered how the convenience of canned beverages could revolutionize the wine industry?

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Cory Assink and Zeke Blattler, co-founders of Los Cuernos Wine. Discover how these industry veterans are disrupting traditional winemaking with their innovative canned wines, bringing premium quality and convenience to wine lovers everywhere. From their serendipitous journey in the wine world to navigating the challenges of launching a brand, Cory and Zeke share their passion and vision for the future of wine. Whether you're a wine enthusiast or a budding entrepreneur, this episode promises a refreshing take on the world of wine.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Duncan Alney, the visionary Founder and CEO of Firebelly Marketing, leading the charge in social media innovation. With a passion for problem-solving and client satisfaction, Duncan sets the vision and values for the company. He believes in the power of social media as the frontline of communication, where content, conversation, community, and commerce converge.

Here’s a glimpse of what you’ll learn:

• Learn about Firebelly Marketing and their expertise

• Explore the evolution of social media marketing for wineries and learn practical tips on tracking and measuring ROI

• Explore advice on KPIs and budget considerations for generating authentic, engaging content without extensive paid strategies

• Explore the concept of "lo-fi marketing"

• Learn why authenticity resonates with younger audiences and discover the performance metrics of highly produced versus authentic, relatable content

• Discover the potential of user-generated content (UGC) in elevating your winery's social presence

• Delve into innovative strategies for wineries to drive purchase intention and enhance brand loyalty

In this episode with Duncan Alney

Join us as we traverse the world of social media marketing for wineries. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. We explore Firebelly's expertise in social media execution, particularly within the food and beverage industry.

Discover how you can transform your winery's online presence. From organic content creation to user-generated engagement, Duncan shares invaluable advice on maximizing ROI and navigating the complexities of social media marketing in the wine industry. Whether you're a boutique winery or a seasoned producer, this episode uncorks the secrets to leveraging social media for success.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.