Episode Summary:

Welcome to the Real in Real Estate Podcast! In this episode, host Jean interviews Katie Lance, a renowned social media and AI guru and the author of "Get Social Smart." Katie shares her secret sauce for empowering real estate professionals to get incredible results using social media and AI without sacrificing loads of time. The conversation focuses on making tools like ChatGPT, Canva AI, and Descript accessible, practical, and a significant time-saver for any agent.

Katie Lance shares essential insights on smart social media and AI, including:

✔️ How to easily get started with AI, using free tools like ChatGPT for brainstorming and idea generation without feeling overwhelmed.

✔️ Practical ways to create real estate content, such as writing property descriptions, social media captions, and video scripts by simply asking AI or even uploading photos for it to analyze.

✔️ How to boost your social media presence using Canva’s AI features and its "bulk create" function to quickly generate and schedule multiple pieces of content like quotes, tips, or testimonials.

✔️ The importance of a strategic content plan, with tips on time blocking, using monthly themes to attract your ideal client, and embracing the "done is better than perfect" philosophy.

✔️ How to save time on video editing with AI tools like Descript, which can transcribe video, remove pauses and filler words, and even help fix your eye contact for a more professional look.

This episode is packed with practical strategies to help you create better content in less time. If you're ready to make AI your content co-pilot, don't miss this! To connect with Katie Lance:

• Website: katielance.com
• Offerings: Visit her site for her 2025 Chat GPT & Canva AI Master Class, a shop with other classes, free resources, tools, and ideas.
• Socials: @katielance

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