Think PR is old-school and social media is the only way to grow your brand in 2025? Not quite.

In this episode, I’m joined by PR consultant Fiona Fraser to unpack how traditional media coverage and social content don’t compete - they complement each other. We dive into why getting featured in the press still matters, how to make those wins work harder on social, and why the best visibility strategies don’t choose sides.

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• Contentment PR website & Fiona's Instagram
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• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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It's been all over the headlines: the proposed social media ban for NZers under 16. In this episode, I unpack what this proposed ban is all about, what the research really says, and why I think we might need a different approach.

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Links mentioned in the episode:

• • The proposed social media bill
  • My thoughts on the ban on my blog
  • The SpinOff: Banning teens from social media won't keep them safe. Regulating platforms might
  • NZHerald: 10 reasons why banning social media is a bad idea
  • B416 website & Instagram
  • Youthline report: State of the generation 2023
  • Horizon Poll: 74% in favour of limiting child access to social media

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Video content is a must on social media in 2025. In this episode, we unpack why video is so important, what to prioritise when you’re just starting out, and how to create scroll-stopping content (even if you're awkward on camera or filming with your phone). If you’ve been putting off video, this conversation with Chy might be the nudge you need.

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Wondering whether you should invest in influencer marketing or UGC for your next launch? In this episode, we’re going to break it down — what’s the difference, what’s the actual goal behind both approaches, and how to choose the best option for your next launch.

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

• Watch my free launch masterclass ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠
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Meta ads can be very powerful when done right — and equally frustrating when they're not... Love ‘em or hate ‘em, they can seriously support your launch if you know how to use them. In this episode, I’m gonna walk you through how ads can actually work with your launch, instead of feeling like a confusing, expensive experiment.

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• Sign up to the free ads masterclass here - May 1 @10.30am NZT
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Planning your next launch and have no idea where to start with the social media side of things? This episode breaks it all down step-by-step — from mapping out your overall launch timeline to planning content that actually supports your goals (instead of just filling the grid).

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• Get my Notion business foundations dashboard
• Watch my free launch masterclass ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠My launch services⁠⁠⁠⁠⁠: set-to-launch audit, launch post-mortem & more.
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We made it to 100 episodes of Let's Talk Socials! To celebrate this milestone, I'm sharing 10 lessons with you because - believe me - podcasting isn't always smooth sailing 😅

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

• Get my Notion podcast dashboard
• Watch my free launch masterclass ⁠⁠⁠⁠here⁠⁠⁠⁠
• ⁠⁠⁠⁠My launch services⁠⁠⁠⁠: set-to-launch audit, launch post-mortem & more.
• Get my social media newsletter ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠
• Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with me
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Launching something brand new is exciting. But it can also be terrifying, especially if you don't have any testimonials! In this episode, I’m breaking down exactly how to market an offer when you have zero testimonials or past results to show – and I share the strategies I used to market my first reading retreat (@busywithbooks).

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

• Watch my free launch masterclass ⁠⁠⁠here⁠⁠⁠
• ⁠⁠⁠My launch services⁠⁠⁠: set-to-launch audit, launch post-mortem & more.
• Get my social media newsletter ⁠⁠⁠⁠here⁠⁠⁠⁠
• Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with me
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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