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Leveraging Creative in DPA: Full Breakdown (Episode 7)
- 2025/02/19
- 再生時間： 24 分
- ポッドキャスト
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サマリー
あらすじ・解説
Welcome back to Catalog Cult, the podcast where we unlock the secrets of catalog advertising and dynamic ad strategies. In this episode, Dan Pantelo, Founder & CEO of Marpipe, dives deep into how creative design can transform your DPA (Dynamic Product Ads) from a “set-it-and-forget-it” afterthought into a major performance driver.
What you’ll learn:
- Why creative is essential for unlocking the full potential of your catalog ads
- Real examples of design elements that boost performance
- How feed categorization drives relevance and conversions
- Why continuous testing is the key to scaling
Whether you’re a performance marketer or brand-side leader, this episode breaks down the practical steps to elevate your DPA strategy—and get more ROI from the impressions you’re already paying for.
Subscribe to the Catalog Cult newsletter for more DPA insights: https://www.marpipe.com/newsletter-sign-up-page
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