What if the worst-performing team you’ve ever seen could become the best—without changing a single person?

Today, Peter Winick sits down with Michael Abrashoff, former U.S. Navy captain and author of the mega-bestseller "It’s Your Ship: How Great Leaders Inspire Ownership From The Keel Up". Michael shares the extraordinary turnaround story of the USS Benfold—once one of the lowest-ranked ships in the fleet—and how he transformed its culture by focusing on something rare in the military: personal connection.

He didn’t ask for a new crew. He didn’t get a bigger budget. What he did instead? Interviewed all 310 sailors, created personal index cards with their goals, strengths, and passions—and committed to leadership by listening.

Peter and Michael dig into the difference between authority and influence, and why so many brilliant technical leaders fail when they're promoted. Michael also explains how he helped shift a culture of compliance into a culture of ownership—one small improvement at a time.

You’ll hear how his military insights apply directly to boardrooms, sales teams, pharma execs, and even Boilermakers. And why the top five reasons people leave organizations haven’t changed in 25 years!

This conversation is a masterclass in practical leadership. Because whether you're running a ship or a startup, the most powerful tool you have isn't command—it's connection.

Three Key Takeaways:

• Connection Drives Performance – Leaders who invest time in personally understanding their team members build trust, loyalty, and higher performance without needing more resources or authority.

• Small Improvements Compound – A mindset of daily 1% improvements can lead to transformational change, even within rigid systems like the military.

• Respect and Listening Are Retention Tools – People don’t leave organizations for money alone; they leave when they don’t feel valued, heard, or developed—making culture a strategic priority.

If you found value in our conversation on leadership transformation and culture change, you'll want to check out our episode with Christian "Boo" Boucousis, a former Royal Australian Air Force fighter pilot turned CEO and thought leader. Boo shares how he applied military precision and adaptability to navigate the challenges of transitioning Afterburner, a global consultancy of elite military professionals, into the virtual realm during the pandemic. His insights on converting information into wisdom, engaging audiences across modalities, and leading with agility offer a compelling complement to our discussion on building high-performing teams through connection and ownership. Tune in to discover how discipline, curiosity, and emotional resonance can elevate your thought leadership to new heights.

What happens when a philosopher, a pyrotechnics entrepreneur, and a tech ethicist walk into a boardroom? You get Reid Blackman—author of "Ethical Machines", host of a podcast by the same name, and founder of Virtue, a consultancy helping Fortune 500 companies navigate the ethical risks of AI. In this episode of Leveraging Thought Leadership, we explore the collision of ethics, emerging tech, and organizational complexity.

Reid shares his unorthodox journey from selling fireworks out of a Honda to advising top executives on responsible AI. He discusses how AI creeps into organizations like a Trojan horse—through HR, marketing, and internal development—bringing serious ethical challenges with it. Reid explains why frameworks are often oversimplified tools, why every client engagement must be bespoke, and why most companies still don’t know who should own AI risk.

We dive into the business realities of AI risk management, the importance of moving fast in low-risk sectors like CPG, and the surprising reluctance of high-risk industries like healthcare to embrace AI. Reid also outlines how startups and tech-native firms often underestimate the need for ethical oversight, and why that’s a gamble few can afford.

If you want to understand how to future-proof your brand’s reputation in an AI-driven world—or just love a good story about risk-taking, philosophy, and Led Zeppelin-fueled entrepreneurship—this is the episode for you.


Three Key Takeaways:

• AI Risk Is Organizational, Not Just Technical
Ethical AI risk isn’t the sole responsibility of the CIO or tech team—it's a company-wide issue. AI often enters through non-technical departments like HR or marketing, creating reputational and legal risks that leadership must manage proactively.

• Frameworks Are Overrated—Bespoke Solutions Win
Reid challenges the reliance on generic frameworks in thought leadership. Instead, he emphasizes the need for bespoke, agile solutions that are deeply informed by organizational structure, goals, and readiness.

• Reputation Drives Readiness for Ethical AI
Large brands in low-risk sectors (like CPG) are often quicker to adopt ethical AI practices because the reputational stakes are high. In contrast, high-risk sectors (like healthcare) are slower due to the complexity and fear surrounding AI implementation.

If the episode with Reid Blackman sparked your interest in the ethical implications of thought leadership in rapidly evolving fields like AI, then you’ll find a compelling parallel in our conversation with Linda Fisher Thornton. Linda dives into the broader responsibilities of thought leaders to ensure their content is not just smart, but also ethical, inclusive, and meaningful. While Reid examines AI as a fast-moving ethical challenge that demands bespoke, responsible oversight, Linda zooms out to highlight how thought leadership, in any domain, must be built on a foundation of trust, transparency, and long-term value creation. Both episodes challenge leaders to do more than inform—they must lead with conscience and intention. Listen to Linda’s episode to explore how ethics can—and must—be the throughline of every thought leadership strategy.

How do you prepare a first-time leader to succeed when everyone’s watching?

In this episode of Leveraging Thought Leadership, Bill speaks with Noel Massie, former VP of US Operations at UPS and author of the upcoming book "Congrats, You've Been Promoted "(June 2025). Noel spent his distinguished career at UPS mentoring new leaders and guiding them through the challenging transition from individual contributor to manager. Recognizing a critical gap in available resources specifically designed for newly promoted frontline leaders, he decided to write the book he wished he'd had earlier in his career.

Noel introduces powerful frameworks, including the "4 by 5 method" and the "BEST principle," designed to help young leaders navigate complex leadership moments confidently. Drawing on his experiences—such as leading teams where individuals often had decades more experience—he highlights the essential role clear communication and defined expectations play in managing teams effectively.

Throughout our conversation, Noel underscores the responsibility of seasoned executives to engage directly with frontline staff, nurturing the next generation of leaders through active mentorship. He shares personal stories that reveal why mentorship and leadership development became not just his professional focus, but his enduring passion long after retirement.

This episode offers invaluable insights for leaders at any stage, emphasizing that great leadership is fundamentally about investing in others.

Three Key Takeaways:

• Leadership Development Requires Intentionality - Effective leadership doesn't happen by accident. Leaders must intentionally communicate their values, clearly define expectations, and invest in ongoing training, especially for newly promoted managers stepping into challenging roles for the first time.

• Mentorship is Central to Successful Leadership - Great leaders actively mentor their teams, engaging directly with individuals regardless of their position within the organization. Noel emphasizes that the greatest legacy a leader can leave is measured by the success of the leaders they help develop.

• Practical Frameworks Empower New Leaders - Noel's "4 by 5 method" and "BEST principle" offer structured, actionable guidance for handling difficult leadership moments. These frameworks help young leaders maintain control, build their confidence, and foster positive team dynamics—critical elements for successful frontline leadership.

If you enjoyed this conversation on how to successfully prepare new leaders and the importance of mentorship, I highly recommend going back to our very first episode featuring Chester Elton. Chester dives deep into how recognition, mentorship, and intentional leadership practices shape thriving organizational cultures. Together, these two episodes offer powerful insights and actionable strategies for building and supporting effective leaders at every level of your organization.

How do you build genuine trust when AI-driven automation floods our lives?

In this engaging episode of Leveraging Thought Leadership, I sit down with Ashley Faus, author of "Human Centred Marketing: How to Connect with Audiences in the Age of AI", to explore the irreplaceable role of authentic human connection in today's tech-heavy marketing landscape. Ashley argues that while AI can streamline content creation and amplify messaging, the core elements of trust—authenticity, empathy, and credibility—can only be forged through real human interactions.

We discuss practical ways marketers can move beyond outdated funnel approaches, introducing Ashley's innovative "Content Playground" framework, designed to engage audiences dynamically rather than forcing them down a rigid path. Ashley also shares insights on her "Four Pillars of Thought Leadership," providing a clear structure for developing credible, authentic voices that stand out even in a crowded digital space.

Highlighting real-world examples, Ashley demonstrates how AI often falls short in understanding nuanced human preferences and emotions, reinforcing the need for marketers to maintain strong, direct relationships with their audiences. Ultimately, she makes a compelling case for why embracing our human quirks and personal authenticity is essential for lasting audience connection in the AI era.

Three Key Takeaways:

• Human Connection is Irreplaceable: Despite the efficiencies AI can offer, true marketing success hinges on authentic human connection and trust—something automation simply cannot replicate.

• Shift from Funnels to Playgrounds: Marketers should move away from rigid funnel-based approaches and instead adopt dynamic, audience-centric strategies, like Ashley’s "Content Playground," which encourages organic exploration and engagement.

• Authenticity Drives Thought Leadership: Building credibility in thought leadership requires authenticity and empathy, grounded firmly in genuine interactions and consistent personal voice, elements AI struggles to mimic convincingly.

If you enjoyed Ashley's insights on human-centered marketing and building authentic trust in the age of AI, I highly recommend checking out Peter Winick's conversation with Bill Bice in Episode 157. Bill offers valuable perspectives on how data-driven content marketing and analytics can illuminate the customer journey, reinforcing Ashley's points on authenticity and meaningful audience connection. Together, these episodes provide a comprehensive view of modern marketing, blending human empathy with smart, strategic insights.

Give it a listen!

What if your next client already feels like they know you—before you’ve ever spoken a word?

This week on Leveraging Thought Leadership, Peter talks with Jim Schleckser, founder of The CEO Project, a peer advisory group for high-performing CEOs. Jim shares insights from advising over 125 CEOs across 40 states, leading organizations with revenues from $25 million to over $2 billion. His unique perspective offers a window into how top leaders are using thought leadership as both consumers and creators.

We dig into why CEOs crave curated content that helps them grow—and why books and podcasts still dominate their learning habits. Jim explains how the right idea, delivered through the right channel, can build trust and drive decisions long before the first handshake. We explore how CEOs and their teams are becoming more intentional about content creation—not for vanity metrics, but to attract the right clients, partners, and talent.

Jim also unpacks the shifting role of AI in content development. As more companies turn to AI for marketing output, he challenges us to think deeper: What’s your human layer of insight that the algorithms can’t replicate?

This episode is packed with practical takeaways for CEOs, content creators, and thought leaders who want to build meaningful influence, not just volume.

Three Key Takeaways:

• Quality Over Quantity in Thought Leadership
CEOs aren’t looking for mass appeal—they want relevant insights from trusted sources. Thought leadership that resonates with a niche but high-value audience can drive business results far more effectively than chasing viral reach.

• Books and Podcasts Still Matter
Despite the flood of digital content, CEOs continue to prioritize books and podcasts as their go-to learning tools. These formats allow for deeper engagement and often serve as catalysts for future business relationships.

• AI Is a Tool, Not a Strategy
While AI can assist in generating content, it can’t replace the value of human insight. Leaders must use AI thoughtfully—adding expertise and perspective—to ensure their thought leadership remains authentic and impactful.

If you found Jim Schleckser’s insights on high-impact, CEO-focused thought leadership valuable, you’ll want to check out Episode 498 with Will Milano. Will shares how organizations can turn their senior leaders and subject-matter experts into trusted voices of authority—without relying solely on the CEO. Together, these episodes explore how to scale thought leadership, deepen trust, and focus on quality over quantity. Don’t miss it!

Have you ever wondered why some nonprofits make a huge impact while others struggle to grow? The difference isn't always their mission—it’s their ability to fundraise and scale effectively.

James Misner, founder of the Kipos Group, joins us today to reveal why bigger doesn’t always mean better in the nonprofit sector. James spent 25 years witnessing smaller nonprofits achieve incredible results—only to remain largely invisible due to weak fundraising skills.

We dive into the critical business skills most nonprofit founders lack, from building fundraising teams to understanding marketing ROI. James explains how he helps these leaders think differently, equipping them with essential tools to fundraise confidently and sustainably.

James also shares powerful insights on thought leadership strategy. Instead of chasing large, vague markets, he advocates for targeting highly specific audiences. He discusses why giving away your best insights freely creates a pipeline of opportunity, helping more people and generating growth simultaneously.

Finally, we explore the challenge of perfectionism in thought leadership content. James encourages leaders to overcome their fear of judgment and embrace sharing imperfect but impactful ideas. If your mission matters, James argues, it’s time to hit “publish.”

Three Key Takeaways:

• Smaller nonprofits can achieve massive impact if they master fundraising and marketing skills typically seen in larger organizations.

• Focusing your thought leadership on a narrowly defined audience can drive stronger engagement and better outcomes than chasing broad markets.

• Overcoming perfectionism and generously sharing valuable insights can create trust, generate opportunities, and significantly accelerate your organization's growth.

If you found value in James Misner’s insights on equipping nonprofits with the tools to scale through thought leadership and targeted fundraising, you won’t want to miss our conversation with Stu Manewith in the episode "Thought Leadership Advocacy for Nonprofits". Stu dives into how nonprofit leaders can leverage their voices to advocate for their mission, build trust with donors, and create lasting impact. Together, these episodes offer a powerful playbook for nonprofit professionals looking to pair strategic thinking with storytelling to drive real change. Listen to both and discover how to amplify your organization’s influence from the inside out.

What if your greatest business challenge could become your launchpad into thought leadership?

Today, Bill Sherman sits down with Aaron Marcum, visionary behind Breakaway 365 and bestselling author of EntreThrive, to explore how a journey from entrepreneur to industry thought leader unfolds—often unintentionally. Aaron shares how his frustration with data gaps in the home care space led to the founding of a data analytics company and, unexpectedly, a national reputation as a thought leader. Along the way, he leveraged the insights of thinkers like Brian Tracy and Michael Gerber, and later deepened his impact through a Master’s in Applied Positive Psychology under the guidance of Dr. Martin Seligman.

Aaron breaks down how storytelling with data shifted his role from CEO to an in-demand industry voice, fueling brand growth, product evolution, and ultimately, a lucrative exit. But he didn’t stop there. With EntreThrive, he’s now equipping entrepreneurs to beat burnout, overcome inertia, and find lasting fulfillment. Whether he's on stage, coaching leaders, or writing his next big idea, Aaron exemplifies how thought leadership evolves with intention and legacy in mind.

He doesn’t just teach frameworks—he lives them. And his mission? To empower other coaches and entrepreneurs to do the same, with impact that extends beyond business and into family, travel, and values.

Three Key Takeaways:

• Thought Leadership Can Be Accidental—But It Shouldn’t Stay That Way: Aaron began as a consumer of thought leadership, applying insights from Brian Tracy and Michael Gerber to his business. Over time, he evolved into a recognized voice in the home care industry by solving real problems with data, eventually becoming an intentional and strategic thought leader.

• Data + Storytelling = Impact: His ability to interpret data and turn it into actionable insights transformed his brand visibility, customer engagement, and exit valuation. By controlling the narrative through thought leadership, he elevated his company’s reputation and market value.

• Purpose Drives the Next Chapter: After exiting two companies, Aaron continues to lead with purpose—not for profit, but for impact. Through EntreThrive and Breakaway 365, he’s focused on coaching entrepreneurs to overcome burnout and thrive, combining positive psychology, personal experience, and a calling to serve others.

If you're exploring how thought leadership can evolve from personal insight to organizational strategy, this episode offers complementary perspectives. In Discovering Thought Leadership, Mark Smith shares his journey from HR research to establishing a formal thought leadership role at SHRM, navigating internal structures to align research with actionable business goals.

Can a 150-year-old New York City institution thrive in the digital age?

Seth Pinsky, CEO of the iconic 92nd Street Y, joins us to reveal how they turned crisis into innovation. Founded to support immigrant communities, the Y evolved into a world-renowned cultural hub. Seth shares how, despite the initial shock of COVID-19 closures, the organization quickly pivoted, transforming itself into a global digital platform overnight.

Discover how they scaled online to reach millions—expanding their audience far beyond Manhattan. Seth explains key lessons learned, including tapping into an international market hungry for quality cultural content. By offering online programming, they attracted world-class talent and students from around the globe, dramatically increasing their impact and revenue streams.

We explore the Y's innovative "Dialogue Project," a fresh approach to civic discourse. In a polarized era, Seth discusses the project's success in fostering respectful, mind-changing conversations. Audiences come away not just entertained, but transformed, underscoring the enduring power of meaningful dialogue.

Finally, Seth highlights the dual identity of the Y as both a prestigious cultural center and a vibrant community hub. He details strategic initiatives that integrate these aspects, creating unique experiences that foster deeper audience engagement. The 92nd Street Y's reinvention shows that even historic institutions can harness change and become stronger than ever.

Join us and learn how flexibility, digital transformation, and courageous programming decisions can turn disruption into lasting opportunity.

Three Key Takeaways:

• Rapid digital transformation can dramatically expand audience reach and create new, sustainable revenue streams for traditionally location-based institutions.

• Structured civic dialogue offers a powerful way to engage polarized audiences, encouraging openness and the potential to shift deeply held perspectives.

• Organizations with dual identities—such as cultural and community centers—can leverage this unique positioning to create highly impactful and engaging experiences for diverse audiences.

If you found value in our discussion on the 92nd Street Y's digital evolution and commitment to community engagement, you'll appreciate episode 305, "Performance of Thought Leadership." with Karen Leland. Discover how embracing a digital-first mindset can amplify your organization's reach and impact in today's rapidly changing landscape. Tune in to gain actionable insights that can help you navigate and lead in the digital era.