Most sales training treats objections as obstacles to be conquered. This episode introduces a radical shift in how we perceive and respond to the hesitation we encounter in sales conversations.

Listen to hear more about:

• A surprising approach that treats "objections" as valuable information that points to a direction of genuine service rather than obstacles to be overcome
• The subtle but powerful distinction that guides every sales conversation
• How to honor both the mind and body wisdom in decision-making
• Why prioritizing relationship over conversion creates more sustainable success

You'll discover a decision-making framework that not only transforms your business interactions but can illuminate clearer paths in all areas of your life.

Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate this tension with integrity.

Listen to hear more about:

• The paradox at the heart of business coaching — how an industry can both help people and profit from their deepest fears
• Why there's no such thing as a "fireproof house" in business, and why promising certainty in an uncertain world creates problematic dynamics
• How binary thinking (good/bad, right/wrong) keeps us trapped in cycles of shame and disconnection from our wisdom
• Practical questions to help both business coaches and clients navigate this complex landscape with more authenticity

I'll help you move beyond moral purity or cynical detachment into a more nuanced space where you can hold paradox, question systems, and still do meaningful work that aligns with your values.

It's not about being perfect. It's about being awake and honest within the messy complexity of doing business in today's world, and being willing to learn and do a little bit better today than we did yesterday.